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ABSOLUTE IMPACT! PROGRAM

Click on Session Title for detailed information. More information will be added as it becomes available.

There are 5 comprehensive educational tracks, providing highly focused training; Online/Technology, Qualitative Research, Quantitative Research, Research in Context and Privacy/Legislation. Click HERE for a list of sesions sorted by Educational Track.

 

Wednesday - June 9th
12:30 - 3:30
4:00 - 5:00 �Using Marketing Research to Launch Espresso Based Drinks�   - Regina Lewis, Dunkin' Donuts
5:00 - 6:00 "New Member & First Time Attendee Reception"
6:00 - 8:00 President's Reception
 
Thursday, June 10th
7:30 - 8:30 Breakfast
8:45 - 9:00 Greeting by MRA President
9:00 - 9:30 Keynote Address   - Bernard Brenner, Nokia
9:30 - 10:30 "The Future Is Now: The State of Marketing Research"   - Bob Lederer, RFL Communications
10:30 - 11:00 Break
 
Educational Tracks
11:00 - 12:15
12:30 - 1:45 Networking Luncheon
2:00 - 3:15
3:15 - 3:45 Break
3:45 - 5:00
5:30 - 11:00 "New England Clambake" Optional Chapter Event
 
Friday, June 11th
7:30 - 8:30 Breakfast
8:30 - 10:15 Member Forum - "Research ROI"   - Paul Root, Marketing Science Institute
10:45 - 12:15 General Session - �Sudden Impact: Technology Is About To Redefine Marketing Research�   - James McQuivey, Forrester Research
12:30 - 2:00 Awards Luncheon
2:30 - 5:00
5:30 - ??? Optional Trip to Foxwoods Casino

This program was developed by the 2004 Program Committee:

  • Ed Sugar – Chair, Online Communications, Inc.
  • David Ashley – Vice Chair, Department of Homeland Security
  • Ellen Gregory – 2nd Vice Chair, Marketing Research Services, Inc. (MRSI)
  • Scott Baker, Adept Consumer Testing
  • Fred Bove, Mariposa Group
  • Belinda Capriulo, BCAcumen Research
  • Michael Choffy, The Springs Research
  • Joan Dempsey, J. Dempsey Marketing
  • Stacey Hurwitz, Strategic Research Horizons
  • Carol Kunicki, FocusPointe
  • Ed Ledek, Western Wats
  • Judy Melanson, Chadwick Martin Bailey
  • Marisa Pope, Jackson Associates, Inc
  • Janet Savoie, Harris Interactive
  • Linda Schoenborn, Marketing Research Association

Marketing Research Association
1344 Silas Deane Hwy., Suite 306 • Rocky Hill, CT 06067-0230
Tel: 860-257-4008 • Fax: 860-257-3990 • email@mra-net.org

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