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ABSOLUTE IMPACT! SESSION
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| "Absolute Impact in Qualitative" |
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Time: June 9 - 12:30
PM - 3:30 PM
Educational Track: Qualitative Research
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| Description: |
The effectiveness, energy and excellence � the Absolute Impact - of qualitative research is heightened tremendously when moderators and field providers are able to adapt a broad inventory of new methodologies, approaches and techniques to their own individual styles. In this workshop, two very seasoned qualitative researchers will present a dazzling array of ideas and new techniques for every aspect of the qualitative research cycle - from project design, through project management and recruiting, through moderating, analysis and reporting and through client services.Learner Outcomes:
1.You will learn many exciting and fresh ideas for project design and delivery to heighten the involvement of clients, colleagues and respondents in the qualitative process - and ultimately grow your qualitative practice
2.You will learn to adapt new approaches and techniques to your own personal and/or corporate style and determine which approaches and techniques are best suited to your needs and those of your clients
3.You will learn many advanced techniques for information/insight gathering and analysis, including new ideas for creative ideation, trend tracking, multi-layered project design, structuring �high yield� sessions, global techniques, projective techniques, applied psychology and anthropology, managing group dynamics, ethnographies, interpreting �consumer-think� and �consumer-speak,� and others
4.You will be exposed to new approaches to brand equity, brand imagery and brand revitalization projects, as well as strategies for new product development and positioning research
5.You will have the opportunity to watch videotapes and demonstrations of some of the more complex techniques presented and ask lots of questions. |
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| Speaker: |
Ellen Karp
, Anerca
Sharon Livingston
, The Livingston Group for Marketing, Inc.
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