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ABSOLUTE IMPACT! SESSION

"Research Validity & Sources of Error"

Time: June 9 - 12:30 PM - 3:30 PM
Educational Track: Research in Context

 
Description: There are many sources of error that can reduce the validity of a project including poor sample selection and resultant bias, simple coding errors, misunderstanding of management and research questions by the researchers, misunderstanding of the investigative questions by the respondents., and many more. Attend this workshop to identify the causes of and solutions for invalid results using online, qualitative and quantitative research.
 
Speaker: Jim Nelems , Marketing Workshop, Inc.
Dorothy Bacon , Granite State Marketing Research, Inc.







 

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