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ABSOLUTE IMPACT! SESSION

"Email and Respondents: A Match Made in Heaven?"

Time: June 10 - 11:00 AM - 12:15 PM
Educational Track: Qualitative Research

 
Description: It seems like email should be the answer we have been looking for - a cost effective way to recruit the 55-57 year old with three eyes, two heads, and five ears. A way to reach busy professionals withoutleaving message after message; to reach teenagers who rarely leave their computers. But is it? Join us to discover what�s NEW about this pro-vocative method of contacting respondents and help improve qualitative marketing research by providing feedback on the latest �Best Practices� document.
 
Speaker: Merrill Shugoll , Shugoll Research
Debra Schlesinger , Schlesinger Associates, Inc.
Marisa Pope , Jackson Associates, Inc







 

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