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ABSOLUTE IMPACT! SESSION
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| �Leading Edge Issues In Online Research� |
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Time: June 10 - 2:00
PM - 3:15 PM
Educational Track: Online Technology
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| Description: |
What's the latest in online research? While online surveys and focus groups
have been around for a few years, there are new technologies that are making
these methodologies increasingly useful to mainstream research providers and
buyers.
This session includes online survey topics such as embedding videos into
online surveys, 3D Flash animations, magazine ads, web banner ads, and
store-shelf style experimental designs along with technological and security
issues. Concepts, blocks, skips, filters, quota cells, error handling and a
myriad of advanced question types and considerations.
In addition, the session includes a review of online qualitative research. Attendees will view
screenshots from actual surveys as well as demos of two online focus group
applications - IMPRINT and iTracks.
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| Speaker: |
Chris Goglia
, Critical Mix, Inc.
Joe Bates
, eBrain Market Research
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