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ABSOLUTE IMPACT! SESSION
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| "The When, Why, and How of Online Qualitative Research" |
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Time: June 10 - 2:00
PM - 3:15 PM
Educational Track: Qualitative Research
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| Description: |
Gain in-depth knowledge of the real benefits and shortcomings of online bulletin boards and real-time focus groups and how they compare to traditional methods. Be able to determine when online methodologies are best for a study and understand how they can create opportunities for research that otherwise would not be exist. Know what it takes to expertly design, recruit, and conduct online groups. |
| Learner Outcomes: |
1. Learn when to consider and when not to consider using online bulletin boards and real-time focus groups.
2. Understand the comparative benefits and shortcomings of online bulletin boards, real-time chat groups, and in-person qualitative research.
3. Be exposed to numerous tips and case studies that educate and illustrate recruitment, administration, design, and implementation.
4. Whether a research buyer, provider, or facility, know by the end of the session if the online research arena is one you want to employ or get involved in.
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| Speaker: |
Casey Sweet
, Quesst Qualitative Research
Anndel Martin
, Opinions Unlimited, Inc.
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