Time: June 10 - 3:45
PM - 5:00 PM
Educational Track: Quantitative Research
Description:
Join this lively panel discussion for the latest on trends affecting Mall research. A highlight of issues to be addressed will be the current health of Mall research, the impact of online research, project management challenges and the future of Mall research. This session will also examine the mega-mall syndrome and survey length from the field director and end-user perspective.
