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ABOUT MRA
MRA promotes excellence in the opinion and marketing research industry by providing members
with a variety of opportunities for advancing and expanding their
marketing research and related business skills. To protect the marketing
research environment, we will act as an advocate with appropriate
government entities, other associations, and the public.
Since 1954, we have grown to encompass companies and professionals in all segments
of marketing and opinion research, including data collectors, full
service research companies, users of research and those who provide
related services.
MRA is a key source for assistance and training information. It is where researchers
learn of new opportunities, markets and potential obstacles to future success.
The Association is also an important forum where marketing researchers discuss
common problems, share ideas, and combine their collective efforts to build industry
information and reduce major problems and threats.
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