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ABSOLUTE IMPACT! SESSION
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| �What's Next After Fifty: How The Baby Boom Will Redefine The Mature Market� |
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Time: June 9 - 2:15
PM - 3:30 PM
Educational Track: Online Technology
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| Description: |
Marketers and advertisers today seem to be ignoring the mature market in favor of a youth orientation. For the most part, Baby Boomers believe marketers and advertisers do not have their interests or needs in mind when developing products, designing packaging � and preparing advertising. More than half feel marketers do only a fair to poor job in considering their needs when they develop new products. Baby Boomers are a market waiting for companies with the foresight to develop appropriate products and packaging � and for their advertising agencies to develop mature market-specific campaigns. Join Leslie Harris as he devulges approaches and avenues to reach this significant consumer market. |
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| Speaker: |
Leslie Harris
, Mature Marketing and Reseach
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