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ABSOLUTE IMPACT! SESSION
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| Proprietary Online Panel: "Steps to Building an Online Community" |
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Time: June 10 - 11:00
AM - 12:15 PM
Educational Track: Online Technology
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| Description: |
With response rates plummeting in traditional
research methods and a continual struggle to
reach specific customer segments, many
companies are exploring the notion of proprietary
online panels. In this session, we will weigh the
pros and cons of developing and maintaining your
own online panel. In addition, we will explore the
steps that it takes to turn a once static name list into a trusted online community of customers.
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| Speaker: |
Bryan Dorsey
, John Deere
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