Marketing Research and Clinical Marketing Research � Same or Different?
Time: June 10 - 11:00
AM - 12:15 PM
Educational Track: Quantitative Research
Description:
Examine the differences through each stage of
project development: compare marketing research
proposals to clinical protocols, describe differ-
ences in the manner in which base sizes are de-
termined, discuss questionnaire construction
compared to Case Report Form construction,
relate reporting differences between the two disciplines and more.
