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ABSOLUTE IMPACT! SESSION
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| "The Art and Science of Customer Segmentation" |
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Time: June 10 - 2:00
PM - 3:15 PM
Educational Track: Quantitative Research
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| Description: |
Segmentation analysis has provided answers to
understanding the spectrum of needs that drive
customer behavior. The application of effective
segmentation analysis can help businesses pinpoint
which segments are worth pursuing and which ones
are not. Traditional demographic methods of market
segmentation can�t provide these insights. Strategies to reach busy professionals will be discussed.
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| Speaker: |
Rita Bartczak
, Thompson Marketing Resources
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