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ABSOLUTE IMPACT! SESSION
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| General Session - �Sudden Impact: Technology Is About To Redefine Marketing Research� |
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Time: June 11 - 10:45
AM - 12:15 PM
Educational Track: Research in Context
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| Description: |
Again Technology relentlessly expands the boundaries of what marketing research can do. Online research is a prime example: not only can we do more research for less money, we can observe people's online behavior and ask them about it. Now that we've figured it out, we can rest, right? Wrong! The next wave of technology-enhanced research will make everything researchers do today seem pale by comparison. How ready will you be? Learn what's coming in the near term and what storms are brewing in the distance. |
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| Speaker: |
James McQuivey
, Forrester Research
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