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I attended the Marketing Research Association's Annual Conference last week in New York City.
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US membership organisation MRA (Marketing Research Association) has launched a portal where clients, agencies and sub-contractors can evaluate and comment on each other’s services online.
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Dallas, Texas – April 7, 2008 – e-Rewards Market Research (e-Rewards, Inc.) today announced that it has made a $50,000 donation to the MRA Education Endowment Fund to support scholarships for market research.
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Mar. 8--Lee Pier drives around in a Volkswagen Beetle made to look like a hamburger on wheels.
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Merrill Dubrow tries to make himself as visible in his field as he can. He speaks at conferences, writes for an association newsletter and runs an online blog.
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1. CRIME: CHANGING APPROACH TO CRIME. DR. IRVIN WALLER, internationally recognized expert in crime prevention and victims' rights and author of the book "Less Law, More Order: The Truth about Reducing Crime" (Praeger Publishers, 2006): "The streets will run with the blood of more innocent victims unless we fundamentally change our approach to crime. On an average day, there are more than 2 million Americans behind bars. Another 5 million are on probation or parole. The government is spending recklessly on police prisons and judges -- a record $200 billion at last count -- without addressing the causes of crime. It's a vicious cycle, and the only way we can break out of it is to deal with what is causing the violence. This is what some cities in other countries are doing, following U.S. examples. The astonishingly high incarceration rate in the U.S. signals a massive systemic failure. It's time for Americans to demand better." Waller, who has three decades of experience advising governments around the world, founded the International Centre for the Prevention of Crime, which is affiliated with the United Nations, and is a founding director of the International Organization for Victim Assistance based in Oregon. Waller will be in New York on Feb. 14 to deliver a hard-hitting presentation on crime prevention to United Nations delegates and experts. News Contact: Susan McLennan, [email protected] Phone: +1-416-699-1846 Web site: http://www.crime-prevention-intl.org (2/13/08)
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After less than a year and a half on the job, advertising agency, Mark/BBDO cut short its contract with telecom giant Vodafone Czech Republic. The action came just as the Czech Republic’s third-place phone company announced it was opening a tender for additional advertising partners.
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This article was posted on all of the following sites: SunHerald.com - Biloxi,MS,USA AOL Money News Bolsamania (Web Financial Group) Breitbart.com Houston Chronicle KRON - San Francisco TV4 MarketWatch NewsUnfiltered PR Newswire RBC Dain Rauscher Inc. RCR Wireless News State House News Service
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Mary Ellen Gordon of Market Truths is by far the single most knowledgeable and experienced person (and avatar) doing market research in Second Life. She is highly respected by both the business and academic research community in Second Life - and she has been very generous with her knowledge within the SL Business Communicators community in-world. I've been after her for a while to allow me to interview her for this blog - and she has finally agreed. What follows are nine questions I posed to her about her work and research in SL.
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Doing market research doesn't have to mean buying expensive reports or commissioning custom market analyses. With these do-it-yourself tips, market research can be exactly what small businesses need it to be—easy and affordable.
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Nicole Matthias, a 29-year-old from Jersey City, was frustrated. After six years of working long hours and feeling unappreciated, and with the upward mobility in marketing positions at financial corporations eluding her, she thought, why not strike out on her own?
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The REAL ID Act establishes national standards for state-issued driver's licenses and non-driver's identification cards. The act, scheduled to take effect in 2011, is designed to make it harder for terrorists, illegal immigrants and con artists to get government-issued identification. However, it faces stiff opposition from civil liberties groups, which fiercely object to the effort, particularly the sharing of personal data among government agencies. Following are experts who can comment:
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Background: I am a Sioux City native and a graduate of Iowa State University, with a bachelor's degree in journalism and mass communications and a minor in business. My husband, William, and I live in Altoona. We have two daughters attending Iowa State.
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Great Falls, Va., Nov. 12 /PRNewswire/ -- Rockbridge Associates, Inc. today announced that Joseph A. Bates has become the organization's newest vice president.
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With the explosion of consumer-generated media, citizen journalists and consumer empowerment, opinion research is becoming an increasingly important building block of communications strategies. It is often the best way to take the pulse of your target audience and then shape messaging accordingly; and, with the congruent growth of online survey technology, it is also cost- effective. However, with all the pros of Web-based surveys comes a fair share of cons, thus making it essential for communications executives to understand how to make their surveys - and the subsequent results - credible.
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WHAT: Mike Waite, vice president for Panels and Communities at MarketTools, will be speaking at the Marketing Research Association's (MRA) 2007 Fall Conference and Research Industry Forum (RIF) taking place October 24-26 in Atlanta, GA. Mike will discuss the way leading companies are involving online consumer communities to push the boundaries of product innovation. In today's competitive marketplace, innovation is considered by many to be the single most important factor in whether a company succeeds or fails. So what are companies doing to stay ahead of the curve? Some forward-looking organizations are turning to online communities where hundreds, even thousands of consumers can participate in the creative process. Mike will cite several case studies, including a Fortune 100 snack food company and Fortune 100 computer manufacturer/retailer. In his overview, he will discuss how companies are leveraging these communities to identify important issues and unmet market needs, uncover new opportunities, test new ideas, and collaborate on the development of new products with the very consumers who will ultimately decide with their wallets which products succeed and fail.
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During a recent tour of her Seattle company, Lizza Miller mentioned that her business doesn't muster much enthu-siasm at cocktail parties - it makes data-crunching software, after all. But the 10-year-old firm, DatStat, has been on a roll since it became profitable in 2003 thanks to some notably big clients who get excited about data.
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In early 1986, Rachelle Neal and her then-husband, David Souser, took a road trip from Gaylord to Mexico in a white four-door Volvo. As they passed through a tiny village in an arid region south of Saltillo, Mexico, Neal spied a woman on the side of the road with a shoebox and three children younger than 5.
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Informa Research Services today announced executive promotions at its Seattle, Wash., office, which houses its Field and Tab Division.
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