INCIDENCE GUIDELINES This document provides a common basis for establishing incidence, eliminating the frequent misunderstandings about incidence and, in turn, improving communication among the various parties involved in marketing research. Included is a single page "help sheet" that can be detached for quick reference. (19 pp., 2007). This updated edition includes information on what factors affect incidence when conducting an online study.
This document provides a common basis for establishing incidence, eliminating the frequent misunderstandings about incidence and, in turn, improving communication among the various parties involved in marketing research. Included is a single page "help sheet" that can be detached for quick reference. (19 pp., 2007). This updated edition includes information on what factors affect incidence when conducting an online study.