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Marketing Research Association Victory in Massachusetts ; Physician Incentives Officially Exempted from New Regulations
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Marketing Research Association Warns Survey and Opinion Research Industry of Fraudulent Check Scam
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Industry Leaders Flock to RII to Voice Their Sentiments
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Professional Researcher Certification (PRC) Board Approves Launch of Beta Exam
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Marketing Research Association Announces 2009-2010 Board of Directors
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Marketing Research Association Endorses Robert Groves for U.S. Census Bureau Director; Confirmation Hearing is Friday
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Massachusetts Passes Regulations Harming Research with Healthcare Practitioners: MRA Issues Call to Action
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MRA Helps Kill Legislation in Maryland, Mississippi and Rhode Island – Would Have Crippled Research with Health Care Practitioners
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RII Sees Fourth Consecutive Quarterly Drop
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Marketing Research Association To Hold Conference To Help Opinion and Survey Researchers Make Their “Stories” Positive in 2009
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MRA Helps Defeat Bill in New Mexico – Would Have Crippled Research with Physicians
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Census 2010 Gets $1 Billion More, Aided by MRA Grassroots Lobbying
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Marketing Research Association Implores White House to Appoint New Director of the Census Bureau Immediately
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Trade Talk: Keeping the regulatory wolves at bay - Quirks Magazine
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Marketing Research Association Releases New Best Practices In Recognition of Data Privacy Day 2009
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The Marketing Research Industry Continues to Feel the Slump from the U.S. Economy
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Marketing Research Association Contacts HHS Secretary Nominee Daschle Over Concerns
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Attention Conference Speakers: MRA is Now Recruiting Presentations for the Annual Conference in Chicago, IL.
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Important Message To All Marketing Research Association Members
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MRA Government Affairs Lays Out Its Big Six For Protecting The Profession
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Marketing Research Association Launches Online Edition of Alert! Magazine
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The Interactive Marketing Research Association, a division of the Marketing Research Association (MRA), has created a new meeting place for online research and beyond. IMRO's new blog, located on the IMRO Web site (www.imro.org), is designed for sharing the latest news, insights and thoughts on Internet trends, online market research and advertising, emerging technologies, and much more.
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The Marketing Research Association (MRA) will close Professional Researcher Certification (PRC) open enrollment on December 31, 2009. The unveiling of Certification 2.0, the second generation of the prestigious program, was introduced July 1, 2008.
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The Marketing Research Association (MRA) has released a special edition of Alert! Magazine dedicate to addressing the issue of quality in online research. The question of data quality with online research has been challenged over the years. Early in 2007 MRA began discussing the various options for resolving the viability issue. It was concluded that online research when done well and applied appropriately was a solid and effective research method.
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The Marketing Research Association (MRA) has created and launched a research company review program designed for providing transparency in online research. The MRA Review Program will vet and standardize online sample providers, it will create a clear understanding of panel supplier practices as they relate to data quality.
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he Marketing Research Association (MRA) is hosting the second annual CEO Summit on February 9 - 11, 2009. This exclusive offering is only open to CEOs, owners, presidents, managing directors and COOs of research companies.
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The Council for Marketing and Opinion Research (CMOR) and the Marketing Research Association (MRA) announced the merger of their memberships today.

Answering an overwhelmingly growing concern of industry members that there are too many associations partitioning the services needed and increasing the cost of companies to receive the professional support they need, CMOR and MRA have decided to merge.

As the nation turns their attention to the troubled economy we cannot forget about the devastation the country faced just three weeks ago. Hurricane Ike, the damaging Category 2 storm hit the Gulf area of Texas and traveled it's way up to the Midwest. $27 billion worth of damage made this hurricane the third costliest in U.S. history. Luckily thousands of people were rescued from the storm.

The Marketing Research Association (MRA) has launched an essential resource for managing day-to-day business objectives. The new Virtual Business Guide is the latest addition to MRA membership benefits.
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(Glastonbury, CT): Virtually every one of the marketing research executives recently asked about cell phone only households and their impact on marketing research expressed concern. Most feel this issue is only in its infancy stage, somewhat under the radar. Right now it appears to be a bigger issue for polling than for general market research. But this is expected to eventually challenge the credibility of all telephone research.
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(Glastonbury, CT): While key metrics of the Marketing Research Association's Research Industry Index (RII) remain relatively flat for the second quarter of 2008, business executives forecast a gloomy outlook.
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New V.P. of Development Appointed at Marketing Research Association

Glastonbury, CT – The Marketing Research Association (MRA) is pleased to announce the appointment of Ruth Freedman to its staff as the new V.P. of Development.

Ruth comes to MRA with a strong background of providing services for the marketing research industry. Before joining MRA, Ruth was Senior Account Director of Research Partnerships at Focus Vision for thirteen years. With her extensive background in networking she expects to reach out to MRA members to build relationships with the membership community and the profession.

(Glastonbury, CT.)— The Marketing Research Association (MRA) in conjunction with the Interactive Marketing Research Organization (IMRO) Division and Council for Market Opinion Research (CMOR) has completed work on an internal review system for panel companies. This evaluation system will analyze elements that impact the online research process, to provide a level of assurance as to the work being done by individual companies. It addresses the internal performance as well as a company's ability to address individual panel member issues. Lead by Patrick Glaser, Director of Respondent Cooperation, CMOR, a committee of IMRO members has helped complete a thorough review tool for on-line panel and river research providers.
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Glastonbury, CT— The Marketing Research Association (MRA) announced the appointment of Elisa Galloway, PRC, President of Galloway Research Services, to its Executive Committee. MRA’s Executive Committee is comprised of Board members and provides critical strategic leadership between quarterly meetings of the Board of Directors.
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Glastonbury, CT— At its Annual Conference, June 4-6 in New York City, the Marketing Research Association (MRA) officially swore in the following Executive Committee and Board of Directors:
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Glastonbury, CT—Richard Rands, Merrill Dubrow, Steve Schlesinger and Merrill Shugoll received the Marketing Research Association’s most prestigious awards on Friday, June 6 at the MRA’s Annual Conference in New York City.
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Glastonbury, CT—The Marketing Research Association’s Annual Conference is June 4-6 at the Marriott Marquis Time Square in New York City. With more than 3,000 members worldwide, MRA is the leading and largest association representing the market research profession.
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Glastonbury, CT—The Marketing Research Association (MRA) today announced the results of its annual Board of Directors election. The following industry professionals will join MRA’s National Board this year:
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(Glastonbury, CT): Aftershocks from the economic slump in the U.S. are reverberating in the market research industry, according to First Quarter figures announced today by the Marketing Research Association’s Research Industry Index (RII).
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US membership organisation MRA (Marketing Research Association) has launched a portal where clients, agencies and sub-contractors can evaluate and comment on each other’s services online.
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Choose the professionals you want to lead MRA in 2008 and beyond… Cast your e-Vote today for MRA’s Board of Directors’ election. www.mra-net.org/vote/
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Hear MRA CEO Larry Brownell discuss all the exciting highlights and happenings at this year's Annual Conference and RIF in New York, NY. Just click this link and you will be brought to the Annual Conference Web page where you can listen to the free pod cast. (Note: The link will not take you outside of MRA's Web site.)
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For Pebbles Hannya—aka Mary Ellen Gordon, PhD, President of Market Truths Limited (www.markettruths.com)--online venues like Second Life’s virtual world are going to have a “huge impact” on market researchers and market research. Guided by Dr. Gordon’s deft hand and deep knowledge of Second Life, Pebbles—Dr. Gordon’s avatar—spends an average of 20 hours a week in the virtual world.
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(Glastonbury, CT): Although the U.S. economy teetered on the precipice of recession, the domestic market research industry enjoyed a modest increase in the Fourth Quarter, according to December 2007 figures announced today by the Marketing Research Association’s Research Industry Index (RII).
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Photos from MRA's 2008 CEO Summit in Fort Myers, FL have been uploaded and are ready for viewing. Go there now!
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Get Your Early Bird Discount for MRA’s Annual Conference
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If you are interested in submitting articles for the Alert! magazine, please contact Connie Yan at [email protected] for submission guidelines.
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(Glastonbury, CT): As the Presidential primary season reaches a climax with Super Tuesday, expect to hear reports about waves of push polls. Both the general public and targeted candidates are increasingly annoyed by push polls or political telemarketing, which often include negative—even inflammatory—information about a candidate. The media describe these telephone calls as “push polls” because they seek to “push” a certain candidate or position.
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(Glastonbury, CT): With the exception of Senator Clinton’s results, New Hampshire’s pre-primary polls were surprisingly accurate—with estimates of around 36% for Senator Obama, 19% for Senator Edwards, and 6% for Governor Richardson (compared to final estimates of 36%, 17% and 5%, respectively). There is now a focus on the “inaccuracy” of pre-election polls, especially those of the Democratic presidential primary. While the research profession will review the results to better understand why Senator Clinton’s poll numbers were wrong the Marketing Research Association (www.mra-net.org) wants to emphasize that these results should not question the validity nor the value of research.
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Each year, MRA recognizes one of its 12 Chapters for offering an outstanding educational event. This year we congratulate the Northern California/Pacific Northwest Chapter for offering the best education at their Spring Luncheon and Educational Seminar in April. This chapter’s effort and dedication to education make them a worthy recipient.
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Click here to view the picture galleries of MRA's Fall Conference and RIF 2007 in Atlanta.
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Each March, MRA sends ballots to current members in good standing to the elect the National Board of Directors. This year we will elect Volunteers for 6 positions: President-Elect, Secretary and four At-Large Directors. Your involvement is part of the process!
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The PRC department is proud to announce the launch of our new online database. PRCs are now able to view their Contact Hour record at anytime with their unique username and password.
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MRA is now seeking potential Board Candidates for 2008-2009
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Washington, D.C.–Marketing Research Association (MRA) announced that Bette Anne Champion, Senior Director of Field Operations of GfK Strategic Marketing, was recently elected to the 2007-2008 Board of Directors as Director at Large, Research Supplier.
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Washington, D.C.—Marketing Research Association (MRA) today announced a new partnership with the international marketing research news service organization, MrWeb.
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Did you think you were unable to attend MRA’s Final 50th Event? Well we have good news…..
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Education On-Demand has Launched
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Washington, D.C.— The July edition of Alert! magazine, published by Marketing Research Association (MRA) is dedicated to data quality in global marketing research, and features articles that address how data quality can be preserved in today’s growing field of marketing research.
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MRA is Seeking Nominees for Fall Awards
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Washington, D.C.—Marketing Research Association (MRA) today announced the launch of a complete redesign of its website, www.mra-net.org, to provide users with fast and easy access to information on MRA's activities, membership benefits, business development opportunities, education and training, and research’s legal and regulatory issues. The website also provides direct access to MRA’s latest news releases and news articles related to the profession.
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Washington, D.C.--Marketing Research Association (MRA) presented Mimi Nichols of Nichols Research, Inc., with the Honorary Lifetime Membership Award for 2007. Each year, during MRA’s Annual Conference and RIF, MRA honors a member that has played a major leadership role in the research profession throughout their career. The Honorary Lifetime Membership Award is one of the highest honors MRA bestows.
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Washington, D.C.—This year’s Annual Conference and Research Industry Forum brought together a record-breaking number of attendees to the Hyatt Regency in San Francisco, June 6-8. The theme, “50 Years in the Making,” was a celebration of MRA’s 50 years as the leading research Association.
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Washington, D.C.—This month, Marketing Research Association (MRA) celebrated their fifty years as the leading research Association for all segments of the opinion and marketing research profession. The June issue of Alert! magazine is dedicated to the MRA 50th Anniversary.
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Washington, D.C. - Marketing Research Association (MRA) today announced the recent installation of Colleen Moore-Mezler as President for the 2007-2008 term. Mezler brings over 20 years of research experience to this leadership position and was officially installed as President at MRA’s 50th Anniversary and Annual Conference in San Francisco, June 6-8.
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Washington, D.C.—The May edition of Alert! magazine, published by Marketing Research Association (MRA) is dedicated to marketing research in 2013, and features articles that address the future forecasts of quantitative, qualitative, and online research methodologies that are continuously changing the opinion and marketing research landscape.
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Washington, D.C.— Marketing Research Association (MRA) will be celebrating its fifty years of leading the opinion and marketing research profession at the 2007 Annual Conference, held June 6-8, in San Francisco. This premiere event of the year will feature several leaders of Fortune 500 companies such as Yahoo!, Dell, Google, ESPN and eBay on site to discuss the issues that matter to those professionals in the research industry.
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Washington, D.C.—Marketing Research Association (MRA) today announced the launch of their Exchange Evaluation Program (EEP), a new comprehensive online rating system used by research companies and client companies to rate business transactions and how well a product or service works for business needs.
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Washington, D.C.-- Online survey research has steadily been on the rise over the past decade. A 2005 study conducted jointly by Cambiar and GMI predicted that the global online research market will equal $3.8 billion in 2007. With rapid growth, new technologies exist for conducting research designs, interacting with respondents, and monitoring feedback.
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Washington, D.C.—Marketing Research Association (MRA) will celebrate its fifty years as the leading Association for the opinion and marketing research profession at the 2007 Annual Conference held in San Francisco June 6-8. The premiere event of the research profession will host industry leaders from some of the top Fortune 500 and Honomichl Top 50 companies in today’s competitive marketplace.
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New York, N.Y. – Marking their eighth anniversary on the NASDAQ stock market, representatives from MRA (Marketing Research Association) member company Harris Interactive® (Nasdaq: HPOL), rang the ceremonial NASDAQ stock market opening bell last Tuesday, March 13. President and CEO Gregory Novak was joined by Chief Financial Officer Ronald Saluzzo and a group of Harris Interactive employees in the ceremony at NASDAQ’s MarketSite in Times Square, New York.
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Washington, D.C.— The Council for Marketing and Opinion Research (CMOR) and Marketing Research Association (MRA) today announced the opening of an additional office in the nation’s capital, Washington, D.C. This Headquarters expansion will be located downtown at 1111 16th Street, in northwest Washington.
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Washington, D.C. -- Marketing Research Association (MRA) today announced that Adrienne Ford has joined the organization as Public Relations Manager. This appointment is the first of its kind in an effort to expand MRA’s communications initiatives and promote the opinion and marketing research profession to the media and general public.
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MRA members overwhelmingly voted to approved the revised Bylaws and the revised Code of Marketing Research Standards in a vote held in early March.

• To read the new Code, click here
• To read the new Bylaws, click here

Glastonbury, CT -The Marketing Research Association (MRA) is pleased to announce that the RIVA Training Institute has officially endorsed MRA’s Professional Researcher Certification (PRC) program.
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MRA is Seeking Nominations for Distinguished Service and Honorary Lifetime Membership Awards
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MRA (Marketing Research Association) is now accepting applications for the 2007 Betsy J. Peterson - Marketing Research Association Award. This education award provides financial assistance for the Principles of Marketing Research Program administered through the University of Georgia.
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Applications are now being accepted for the Betsy J. Peterson-Marketing Research Association Award. This education award is given to selected qualified candidates who are currently in the opinion and marketing research profession or to those interested in pursuing a career in this profession.
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For the first time, two voting events for MRA will be conducted electronically when members cast their ballots in February and March of 2007.
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GLASTONBURY, CT – The Professional Researcher Certification (PRC) program, established by the Marketing Research Association (MRA), will be staggering the closing of the grandfathering period, originally set to end on February 28, 2007. The move came as a result of the large influx of PRC applications in the last quarter of 2006. Grandfathering will now close in five phases in order to allow for processing, extending selected segments as listed below…
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Glastonbury, CT -The Marketing Research Association (MRA) is pleased to announce that the American Marketing Association (AMA) has officially endorsed MRA’s Professional Researcher Certification (PRC) program. AMA joins the ARF (Advertising Research Foundation), CMOR (Council of Marketing and Opinion Research), IMRO (Interactive Marketing Research Organization), MRII (Marketing Research Institute International) and the Burke Institute, as endorsers of this groundbreaking program. The announcement was officially made last week at AMA’s Annual Marketing Research Conference in Chicago.

“AMA's participation in PRC is a great asset to certified individuals, as it will greatly enhance the educational offerings that will be pre-vetted for PRC credits,” said MRA Executive Director Larry Brownell. “It also shows support for one of those most crucial issues facing the profession, that of benchmarking qualified individuals.”

Glastonbury, CT - The Marketing Research Association (MRA) is pleased to announce that Peter Van Brunt and Sharon Mutter were the recipients of the Honorary Lifetime Membership Award for 2005 and 2006. The awards were presented at MRA’s Annual Conference this past June in Washington, DC. The two have played major leadership roles in the research profession throughout their careers and were granted a lifetime honorary membership with the national Association, one of the highest honors that MRA bestows.
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Glastonbury, CT – The Marketing Research Association (MRA) recently announced their official countdown to the 50th Anniversary Celebration in June of 2007. The association that began in 1956 as the MRTA (Marketing Research Trade Association) will use the upcoming 10 months to highlight and recognize the people and events that assisted in making the thriving organization a growing success.
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Now you can renew your Blue Book listing, or order a new listing online. No more paperwork! Click here for ListQuick if you are an MRA member. Only MRA members can list in Blue Book, so if you're not yet an MRA members, click here to join.
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Glastonbury, CT – The Marketing Research Association (MRA) is pleased to announce the recent installation of Merrill Shugoll as President for the 2006-07 term. Shugoll brings over 30 years of research experience to this leadership position and was officially installed as President at MRA’s Annual Conference in Washington, DC, June 14th-16th.
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Glastonbury, CT - Over 700 attendees gathered for education, networking and enjoyment at the JW Marriott in Washington, DC, for MRA's 2006 Annual Conference, titled "Education. Unrestricted." The Conference kicked off with its newest event, "Speed Networking,” a jam-packed session that presented networking at its best. The Conference continued with an overwhelming turnout for the President's Reception, a strong line-up of speakers and education sessions and a fully-loaded Research Industry Forum with over 40 exhibitors showcasing the industry's latest products and services. The Conference was held June 14th-16th.
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Glastonbury, CT - (February 9, 2006) - The Marketing Research Association (MRA) is now accepting applications for the 2006 Betsy J. Peterson - Marketing Research Association Award. This education award provides financial assistance for the Principles of Marketing Research Program administered through the University of Georgia. Candidates can either be an opinion and marketing research professional or pursuing a career in this profession.
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MRA is celebrating its 50th Anniversary at Annual Conference 2007 in San Francisco. Our Archival Task Force will create a display at the Conference detailing the history of MRA, its Chapters and members.

Education Central: Your one stop Education Resource Center

(Glastonbury, CT) January 18, 2006 -- Launched just short of a year ago, the Professional Researcher Certification (PRC) program established by the Marketing Research Association (MRA) has exceeded all expectations in terms of number of applicants and interest-level, according to MRA Executive Director Larry Brownell.

"We've passed the number of applicants we had set as a goal for the first year and we've just re-configured our goals for year two to be double our original projections based on our experience," explained Brownell. "Having a credential for marketing research professionals has been a long time in coming. The overwhelming response is a credit to our profession from which we will all benefit."
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Profession Must Adapt to Transformative Advances in Technology, Forces of Globalization (Glastonbury, CT) January 18, 2006 -- The power of technology and the forces of globalization are driving dramatic change in the marketing research (MR) industry in 2006, says Larry Brownell, executive director of the Marketing Research Association (MRA).
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MRA is seeking nominees for National Awards: Distinguished Service Award and Honorary Lifetime Membership Award.

MRA has developed new Business Category Codes and Job Category Codes. To choose your new codes, if you have not already, click here to review the new codes. Then email them to [email protected] to be entered into our database.

The 2006 edition of the ultimate resource guide for researchers is now available. Order your copy of the new, 2006 edition today at www.mra-net.org. Books are available for immediate shipping and supplies are limited, so don’t delay!

Letter to Editor of Business Week re Shoot the Focus Group article (Nov 14)

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MRA's Fall Conference and Research Industry Forum in Las Vegas, November 1-3, 2005 raised over $18,000 for hurricane relief efforts through the live and silent auctions held during the Conference. $6,417.00 was donated to the Beaumont Habitat For Humanity/Hurricane Rita and $12,130.00 was donated to American Red Cross/Hurricane Victims Relief. MRA's match was $6,065.00.

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MRA's Hurricane Relief Fund!
MRA will match your contribution dollar-for-dollar.

Click here to learn more about MRA's Researcher-to-Researcher Relief Assistance Blog. Floridians may need your assistance now, too!

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ROCKY HILL, CT, September 2, 2005 - The Marketing Research Association (MRA) today unveiled a new membership section,designed to address the specific needs of End Users (buyers of research). The new End User membership section has been in development over the past two years with MRA conducting numerous forums with End users to specifically tailor programs and services that will benefit this influential segment of the profession.
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ROCKY HILL, CT, August 31, 2005 – In response to the devastation caused by Hurricane Katrina, the Marketing Research Association (MRA) today announced the launch of a Researcher-to-Researcher Relief Assistance Blog (or web log) designed to aid any marketing and research professionals that have been affected by this catastrophic storm. The blog, which is hosted on the MRA’s web site at www.mra-net.org/rrblog.cfm , will allow research professionals to exchange information about what they are in need of, or what they are able to provide their colleagues in need. For example, a researcher affected by the storm may require temporary office space, phone line and computer use, access to data from the Internet or help keeping track of active studies.
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ROCKY HILL, CT, August 24, 2005 - The Marketing Research Association (MRA) has tapped InHouse Communications to launch a national PR campaign extolling the benefits of marketing research in making business decisions.
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Rocky Hill, CT - Over 700 attendees arrived in Chicago for the Marketing Research Association’s Annual Conference, Winds of Change: Succeeding in an Evolving Climate. This marked MRA’s highest attended Conference post-9/11 and the third highest attended in MRA history. The Conference took place at the Chicago Marriott Downtown and was held from Wednesday, June 1st - Friday, June 3rd.
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Rocky Hill, CT – The Marketing Research Association (MRA) is pleased to announce the recent installation of Jane Cook as President. The Iowa native brings over fifteen years of research experience to this leadership position and was officially installed as President at MRA’s Annual Conference in Chicago on June 3, 2005.
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The 47th Annual Conference and Symposium is in the books and we would like to thank all of our conference sponsors, advertisers, volunteers and members who attended. With almost 700 Market Research professionals in attendence, it was one of our most successful conferences yet! Check out the pictures from this memorable event.
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Rocky Hill, CT - The Marketing Research Association (MRA) is pleased to announce Natalia Cordoba-Velasquez as the winner of the Second Annual Betsy Jane Peterson-Marketing Research Association Award.
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Chicago, IL – Ask most businesses involved in the marketing research profession about an industry-wide Certification program and many will respond with, ‘It’s about time!’
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Read this informative four-part series on PRC (Professional Researcher Certification), set to launch FEBRUARY 28, 2005. Discover how the emergence of PRC will influence the marketing and opinion research profession and learn what steps you must take to become a Certified Professional.
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Applications are now being accepted for the Betsy J. Peterson-Marketing Research Association Award. This education award is given to selected qualified candidates who are currently in the opinion and marketing research profession or to those interested in pursuing a career in this profession.
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Rocky Hill, CT - A recent “sugging” issue has prompted the Marketing Research Association to take an aggressive stance to uphold the profession’s high standards of business ethics. Emarketresearch, a direct marketing company that was offering $500 gift cards or laptops for completing “surveys,” has recognized its actions as sugging, or selling under the guise of research. MRA’s immediate action and Emarketresearch’s cooperative response marks another triumph in elevating the profession’s image in the eyes of the public and government.
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MRA's Fall Education Conference and Research Industry Forum in San Diego, California got off to a great start. We couldn't ask for a better location than beautiful Southern California. Below are pictures from the days events, keep checking back for updates as they become available.
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