Home Research in the News

WALTHAM, Mass. and NEW YORK, June 17 /PRNewswire/ -- Decision Resources, Inc., one of the world's leading research and advisory firms focusing on healthcare insights and analysis, announced today that it acquired Manhattan Research, a leading provider of access to physician and consumer opinions on the global healthcare market. The acquisition of New York, NY-based Manhattan Research by Waltham, MA-based Decision Resources, Inc. will result in a significant expansion of Decision Resources, Inc.'s portfolio of premier market research and data businesses for the healthcare industry and give Decision Resources, Inc. a larger footprint in the consumer market research arena.
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Cristina Dominguez has mastered the skill of "text and walk."
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Houston, TX, June 9, 2008 – Americans are making lasting changes in their driving patterns as a result of two-and-a-half years of record gas prices, according to a new poll conducted by The NPD Group, a leading market research company.
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Market research firm Taylor Nelson Sofres said it had agreed a "merger of equals" with German rival GfK to create the world's second biggest market research group.
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The New Market Research in China industry report comprises establishments primarily engaged in collecting, recording, processing and analyzing data and information related to corporation operating activities in various markets. Services supplied by establishments within this industry are important for corporations decisions when choosing target markets, forecasting developments and undertaking various operational decisions. -0- INDUSTRY DEFINITION Industry Definition Activities (Products and Services) Similar Industries Demand & Supply Industries KEY STATISTICS Constant Prices Table (applicable deflator applied)
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Market research giant Taylor Nelson Sofres has snubbed a higher £996 million takeover proposal from global advertising group WPP.
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An impressive list of media references, Business Week, Forbes, the International Herald Tribune, underlines Mr. Rein's unchallenged position as opinion leader on the Chinese consumer market research. He talks and writes about the mistakes foreign companies make, the Chinese middle class, the Chinese youth culture. Mr. Rein knows how to make his case both when he faces a small group of executives or when he has to address a hall of two thousand.
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CEO candor scores in the 2007 Rittenhouse Rankings Survey sank to a new low with the measure of unclear statements or "fog" increasing by 21 percent over 2006 and up 85 percent from five years ago. The survey, which evaluates candor in annual shareholder letters, shows that confusing and misleading statements or "dangerous fog," increased 66 percent in the survey up from 39 percent five years ago. In contrast, statements that require simple clarification or add useless clutter or "benign fog," declined to 34 percent, down from 61 percent.
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The New Head of the ARF Won't Call Researchers 'the G word' (Geeks), but He's Hoping to Up Their Popularity
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Grandparents in the US are spending billions of dollars on their grandchildren each year - they spend nearly $1700, on average, on every new grandchild, for example - according to a new study unveiled during this week’s “Meet the Grandparents” Marketing Forum in New York.
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US membership organisation MRA (Marketing Research Association) has launched a portal where clients, agencies and sub-contractors can evaluate and comment on each other’s services online.
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Commercial fuel cell demand, which accounted for less than ten percent of total spending in 2007, is forecast to expand almost sixfold through 2012 to $975 million and reach $3.3 billion in 2017, when it will represent half of all fuel cell spending. Total US fuel cell spending -- consisting of research and development (R&D;) funding, investment in fuel cell enterprises, revenues associated with prototyping and test marketing, and demand for fuel cell systems, associated products and services -- is expected to reach $3.7 billion in 2012. Prospects for fuel cells vary by market, with success being dependent on how well fuel cells stack up to other potential energy sources. Among the six main fuel cell chemistries, the market for direct methanol fuel cells is expected to advance at the most rapid pace through 2012. These and other trends, including market share and company profiles, are presented in Fuel Cells, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.
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World demand for biofuels will expand at a nearly 20 percent annual pace to 92 million metric tons in 2011, despite recent concerns about the impact of biofuels on the environment and world food supplies. Market expansion will come from a more than doubling of the world market for bioethanol, and even faster increases in global biodiesel demand. Other biofuels will also experience strong growth, though much slower than either biodiesel or bioethanol. On a regional basis, growth will be driven by a rapid expansion of the biofuel market in North America, particularly for bioethanol. The Asia/Pacific region and Western Europe will experience even faster advances, although absolute gains will trail the larger North American market. Similarly, increases in the small Africa/Mideast and Eastern Europe markets will be well above average. Growth in Latin America will be modest, a consequence of Brazil’s already sizable market for bioethanol. These and other trends are presented in World Biofuels, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.
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Diamant (OTCBB: DIAAF) is pleased to announce that as the new biodegrading additive nears the completion of their initial trials, Diamant will commence market research for Intergradation of it's bio-additive for Nationwide distribution of this innovative new industry solution.
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In the US, the Council for Marketing and Opinion Research (CMOR) has responded to the Federal Trade Commission’s (FTC) proposals to regulate online behavioral advertising, by requesting that any definition of the practice excludes survey opinion and marketing research.
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Strong evidence suggests that consumer spending, a bulwark against recession over the last year even as energy prices surged and the housing market sputtered, has slowed sharply. The possibility of a decline in personal consumption (the first since 1991) would almost certainly push the entire economy into a recession in the middle of an election year. There are mounting anecdotal signs that beginning in December, Americans cut back significantly on personal consumption, which accounts for 70 percent of the economy.
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The proportion of Americans who rely solely on a cell phone for their telephone service continues to grow, as does the share who still have a landline phone but do most of their calling on their cell phone. With these changes, there is an increased concern that polls conducted only on landline telephones may not accurately measure public opinion. A new Pew Research Center study finds that, while different demographically, Americans who mostly or exclusively rely on cell phones are not substantially different from the landline population in their basic political attitudes and preferences.
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It wasn't so long ago that consumer-goods makers built fake grocery stores inside of warehouses and stocked them with realistic models of cereal boxes, household cleansers and shampoo. They then rounded up consumers, dozens, sometimes hundreds, paid them to go inside, and studied why they liked what they liked and bought what they bought.
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Dallas, Texas – April 7, 2008 – e-Rewards Market Research (e-Rewards, Inc.) today announced that it has made a $50,000 donation to the MRA Education Endowment Fund to support scholarships for market research.
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Market research can be an invaluable tool to help companies evaluate their success and failures and assist in strategic planning.
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Video creators will for the first time be able to see in which countries their content has proved most popular
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The speaker of the California Assembly proposed legislation that would tighten disclosure requirements for mass mailers, in a bid to make it harder to circumvent "do-not-call" laws.
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YouTube has added a facility that enable users to view detailed statistics about the videos that they upload, saying it can turn "YouTube into one of the world's largest focus groups" for advertisers and marketers.
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"Recreation in Motion" is the motto for Affinity Group Inc., a provider of media and clubs serving the nation's recreational vehicle and outdoor enthusiasts. The company works to keep enthusiasm high even within its call center, where Affinity takes advantage of the insight provided via customer surveys.
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CORAL GABLES, Fla., March 10 /PRNewswire-USNewswire/ -- The University of Miami School of Business Administration today announced the opening of a new laboratory designed for advanced, technology-driven marketing research. The Canes Behavioral Laboratory - a state-of-the-art research facility - houses 31 networked computer workstations in 800 square feet of research space. All of the research stations are outfitted with leading behavioral research software, computer joysticks and headsets for studies requiring audio. The lab will enable the School's faculty to conduct leading-edge marketing research in a controlled environment.
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Research company TNS has warned marketers of the challenges they must face in the world of Web 2.0, while speaking to advertisers on a national tour about its findings on the online revolution.
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ARLINGTON, Va.--(BUSINESS WIRE)--One out of every five U.S. households will spend at least a portion of their economic stimulus rebate check on consumer electronics, totaling some $5 billion, according to new research by the Consumer Electronics Association (CEA)®. Before plans for the stimulus package were announced, CEA predicted wholesale revenues of $171.6 billion for the consumer electronics industry in 2008. This follows revenues of $161.7 billion in 2007.
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Arbitron and The Nielsen Company announced that the two companies have terminated the development of Project Apollo, the proposed single-source, national research service.
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Leading Enfield-based fieldwork company Indiefield claims that 2008 will be a good year for market research. This is based on market research business generally being a ‘recession-proof’ industry.
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“Psychographics” is a term used to refer to characteristics such as values, interests, and personality. Psychographics are used to inform a variety of marketing decisions, such as target market selection and development of promotional messages, because psychographics tend to be better predictors of attitudes and behaviors related to products and services than demographics such as age, gender, etc. are.
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A handy guide for anyone interested in learning what market research is all about. Intended as an introduction to the field, Market Research Explained is for people around the world who want to understand the value of market research – and its role in improving the way organisations make decisions based on objective, reliable data and insight.
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Staff and Grassroots Volunteer Collaborate to Shield the Survey and Opinion Research Profession from Increasing Legislative Attacks
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Demonstrating our ongoing commitment to clients, we commissioned quite possibly the largest study of market research professionals ever conducted by an independent company. The results are insightful and are the basis for our 2008 Annual Survey of Market Research Professionals.
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Ottawa, February 21, 2008 - The Competition Bureau announced today that following a search conducted yesterday with its law enforcement partners in the Toronto Strategic Partnership, two operators of an alleged "Secret Shopper" scam have been arrested.
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IN A BOLD MAKEOVER OF its so-called engagement initiative, the Advertising Research Foundation has created a new council that will pick the ball up from where an informal task force left off, and will lead the ad industry in some new directions. Co-chaired by Greg Whiteman, marketing research manager of United States Postal Service, and Lavanya Ganjam, Manager, ConAgra Foods, the new, aptly named Engagement Council, will take the subject from a series of theoretical, navel-gazing discussions, panel debates, white papers and research projects to application.
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Thanks to the popularity of shop loyalty cards and abundance of digital data trails, high-quality information is available to researchers in quantities they used only to dream of. By Alicia Clegg When a scarce resource suddenly becomes plentiful, the repercussions can be enormous. Take, for example, the over-supply of cheap-and-easy calories in modern consumer economies and how this phenomenon is, quite literally, changing the shape of wealthy nations' citizens.
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NEW YORK, Feb. 14 /PRNewswire/ -- Three out of five market research studies -- 60 percent of those fielded in the US and abroad -- were conducted online last year, according to the 2007 Medefield Pharmaceutical Market Research Trends Study.
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Headsets on and hunkered behind their tiny, partitioned booths, Molly Carboy and Lauren Johns work the phones on a Friday night, hunting for folks with an opinion and five minutes to spare.
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(Washington, D.C.): U.S. Representative Virginia Foxx (R-5-NC) today announced that she pledges not to conduct “robo” calls to voters in her district who have registered their phone number with the National Political Do Not Contact (NPDNC) registry at StopPoliticalCalls.org. Rep. Foxx is the first Member of Congress to take the “Do Not Robo Call” pledge since the non-profit Citizens for Civil Discourse launched the list last October. Rep. Foxx is leading the efforts in Congress to legislate a political “do not call” list and last year introduced H.R. 248, the Robo Calls Off Phones (Robo COP) Act.
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Stamford, CT, February 04, 2008 --(PR.com)-- A recent survey conducted by MarketResearchCareers reveals that two-thirds of all market research professionals continue to expect their job will be more difficult in 2008—driven primarily by tighter client budgets.
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"This is the Federal Communications Commission's (FCC's) report on telephone subscribership in the United States, presenting subscribership statistics based on the Current Population Survey (CPS) conducted by the Census Bureau in July 2007. Based on the data gathered in that survey, we estimate that 95.0% of all households in the United States had telephone service. The report also shows subscribership levels by state, income level, race, age, household size, and employment status."
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WASHINGTON, Jan. 17 /PRNewswire-USNewswire/ -- The Chronicle of Higher Education has joined with Gallup in a new partnership to help colleges use polling to learn more about how they are perceived by the public.
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The world is transforming, venturing even further into uncharted frontiers. We will explore how research pioneers this transformation, sets the trends and responds with new and better solutions.
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Washington, D.C.—The Council for Marketing and Opinion Research (CMOR) today announced the election of Jane Moore as incoming Co-Chair of the CMOR Government Affairs Committee. Ms. Moore, currently Vice President of Communication and Compliance for Kantar Operations- North America, will work with co-chair Michael Mermelstein (MKTG, Inc.) to guide the committee’s efforts to monitor legislative, judicial, statutory and regulatory activity; to protect the interests of the research profession, and to educate members of the research profession about relevant legislative, judicial, regulatory and statutory issues.
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In the US, The Council for Marketing and Opinion Research (CMOR) has announced the election of Diane Kosobud as Co-Chair of its Board of Directors, and Jane Moore as Co-Chair of its Government Affairs (GA) Committee.
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January 18th 2008 – TNS, a world leader in market information and insight, announced today that its TNS Worldpanel China continuous research service, operated by TNS China, has merged with the continuous panel service run by the TNS joint venture CTR Market Research. The merger creates the strongest business of its kind in China.
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Are your clients wanting more bang for their buck? Is the proliferation of brands, media and retail channels making your life tough?
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Washington, D.C.—The Council for Marketing and Opinion Research (CMOR) today announced the election of Diane Kosobud as incoming Co-Chair of the CMOR Board of Directors. Ms. Kosobud, currently President of Global Accounts with IPSOS-North America (a leading survey-based research company), replaces Howard Gershowitz on CMOR’s Executive Committee and will serve a two-year term beginning in January 2008.
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Washington DC - January 14, 2008 -- In the wake of the New Hampshire pre-election polls, the American Association for Public Opinion Research (AAPOR) today announced the formation of an ad hoc committee to evaluate pre-election primary poll methodology and the sponsorship of a public forum on the issue.
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THE average man will drink 14,000 pints of alcohol in his life time, according to research.
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Large corporations spend millions on sophisticated surveys and focus groups from established researchers such as Harris Interactive (HPOL) and Survey Sampling to determine whether their products or services will appeal to customers at a price they're willing to pay. But for entrepreneurs operating on a shoestring budget, there are ways to gather key information about your customers and prospects without hiring an outside firm. Here are five practical suggestions to keep in mind.
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As the pace of global competition quickens, organizations are turning to their market research groups to keep up. Effective market research departments build influence within their organization by using customers, markets and competitors as reference points to help leaders with critical decisions, according to research from benchmarking leader Best Practices, LLC (see also Best Practices, Llc).
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November 14, 2007 Strategic partnership between Business Analytica and Independent Russian research company Romir creates the largest market research group in Russia and CIS, Business Analytica said.
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Research being conducted on behalf of four Canadian livestock commodity groups is providing producers, processors and retailers information to help them take advantage of opportunities to meet consumer demands in the market place.
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Where Torsten Ringberg is concerned, the key to marketing angle grinders and reciprocating saws to bricklayers or carpenters isn't muscle. It's feelings.
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ATLANTA, Dec. 24 /PRNewswire/ -- Infosurv, Inc. today announced that it has reached record milestones in business performance noting continued strong demand for its online survey research services. In the 12 month period ending October 31, 2007, Infosurv celebrated the close of 170 survey projects contributing to a 114 percent revenue increase overall during the same period. Since its inception in 1998, Infosurv has established itself as a recognized leader in the field of online survey research, including employee and customer surveys and competitive market research for companies of all sizes in a variety of industries.
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WESTLAKE VILLAGE, Calif., Dec. 18 /PRNewswire/ -- Boston Scientific has been recognized for call center operation customer satisfaction excellence for a third consecutive year under the J.D. Power and Associates Certified Call Center Program.(SM) This distinction acknowledges a strong commitment by the Boston Scientific call center operations to provide "An Outstanding Customer Service Experience."
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PLEASANTON, Calif., Dec. 20 /PRNewswire/ -- Blackhawk Network, a market leader in card-based financial solutions and the largest provider of third- party gift cards in the United States and Canada, today released the results of a national "Gift Card Mall Holiday 2007" survey conducted by Harris Interactive and commissioned by Blackhawk Network, which shows that giving gift cards is a great way to ensure that recipients will actually use their presents, instead of re-gifting, returning or throwing them away. With the last-minute shopping season in full swing, consumers are looking for the perfect gifts for friends and family -- but selecting colors, sizes and styles can be time consuming and stressful. Today's survey highlights that the vast majority (91 percent) of adults who receive gift cards actually spend the gift cards on themselves.
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CHAPEL HILL, N.C., Dec. 6 /PRNewswire/ -- As the pace of global competition quickens, organizations are turning to their market research groups to keep up. Effective market research departments build influence within their organization by using customers, markets and competitors as reference points to help leaders with critical decisions, according to research from benchmarking leader Best Practices, LLC.
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WESTLAKE VILLAGE, Calif., Dec. 18 /PRNewswire/ -- Boston Scientific has been recognized for call center operation customer satisfaction excellence for a third consecutive year under the J.D. Power and Associates Certified Call Center Program.(SM) This distinction acknowledges a strong commitment by the Boston Scientific call center operations to provide "An Outstanding Customer Service Experience."
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Focus on leading the development of the mobile marketing industry world-wide Denver, CO,&London;, UK: Dec. 18, 2007
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Whole Foods Market(R) Partners with Communication Expert and Author Debra Fine To Help Turn New Year's Resolutions into Long-Term Solutions
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WASHINGTON, D.C. -- Pollsters taking the pulse of voters this political season are confronting growing obstacles from cell phones — and an electorate that is increasingly walling itself off with caller ID and answering machines.
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Current study results from the report, 'Criterion B (social dysfunction) in persons with schizophrenia: the puzzle,' have been published (see also Schizophrenia). "This review focuses on social dysfunction in persons with schizophrenia and addresses three main questions. What is the core ability that is disordered in social dysfunction according to mainstream paradigms? How is social dysfunction primarily assessed in current research? Which levels of personal experience, and which trans-personal and sub-personal factors, are assessed by mainstream empirical research?
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CUPERTINO, CA, Nov 20, 2007 (MARKET WIRE via COMTEX) -- Symantec Corp. (NASDAQ: SYMC) today announced the findings of its worldwide Green Data Center report, a supplement to the company's recently released 2007 State of the Data Center study. Nearly three-fourths of respondents state they have interest in adopting a strategic green data center initiative; however, only one in seven have been successful at implementing a green data center, illustrating a stark contrast between interest and execution. For the purpose of this study, we define a green data center as having increased efficiencies in energy usage, power consumption, space utilization and reduction of polluting energy sources.
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The big questions on the minds of tourism and hospitality professionals are: “What countries have the best reputations and which ones rank in the top 10 list of desired country brands when it comes to travel?”, the answers might surprise you. According to this year’s Country Brand Index (CBI), Australia once again earned the coveted spot as the world’s top country brand, with the United States ranking second and the United Kingdom ascending to third. Other countries making the top 10 included Japan, Canada, France and Greece.
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Researchers detail in 'A health researcher's guide to qualitative methodologies,' new data in public health (see also Public Health). In this recent study, researchers in New Zealand conducted a study "To provide an overview of qualitative methodologies for health researchers in order to inform better research practices."
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SAN FRANCISCO--(BUSINESS WIRE)--November 7, 2007--Javelin Strategy & Research today announced its latest report, the 2007 Banking Identity Safety Scorecard, an annual ranking and study of the top 25 U.S. banks in areas of identity fraud prevention, detection and resolution. This year, financial institutions showed strength in resolution practices, but vulnerability in prevention and detection. Javelin analysts recommend that banks provide more account monitoring tools to its customers and empower them to "watch and catch" identity fraud earlier.
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STEVENS, PA--(MARKET WIRE)--Nov 8, 2007 -- In 2006 the market for greeting cards made a big comeback after four years of steadily declining sales, rising over 11 percent from 2004 to 2006. In 2006 the market for greeting cards climbed to over $10 billion. This according to the latest report on the stationery market from Unity Marketing.
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Fairfield school board members and representatives of G. Tyron & Associates of Johnston met Monday night to agree on the process and set a timeline to follow during the search for the district's next superintendent.
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Two industry figures explain that, with more and more channels being launched, millions of readers are still turning to TV weeklies for guidance.
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While a majority (55.2%) agree with banning imports from China until safety can be assured, 53.6% agree that banning Chinese made products would cause problems for U.S. economy. -- While only 35.4% of consumers agree that they can recognize products made in China when shopping, 47.8% note that they have stopped buying some products after discovering they are manufactured in China. -- 61.1% agree that because of the sheer number of products made in China, avoiding buying these products is not possible.
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WASHINGTON, Oct. 16 /PRNewswire/ -- RTC Relationship Marketing (RTCRM), a Washington, D.C.-based direct marketing agency, continues its expansion in its 40th year of business and continues to experience explosive growth, as shown by the recent hiring of several senior-level executives.
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CHICAGO, IL--(MARKET WIRE)--Oct 17, 2007 -- Jim Lucas, senior vice president and director of Shopper Marketing at Draftfcb Chicago (www.draftfcb.com), addressed attendees of DMA07 in Chicago today, giving advice on reaching Hispanic shoppers at retail. Lucas outlined four areas that marketers must focus on when targeting Hispanic shoppers: language, behavior/instinct, retail environments and timing/calendar. Lucas also stressed the importance of understanding the Hispanic and multicultural shopper and the life events associated with shopping experiences, explaining that simple translation within the traditional retail space is not enough for those who are hoping to grow their business via the increasingly large purchasing power of Hispanic shoppers.
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After spending the summer talking to businesses and government officials about ways to promote and expand economic development activity in the area, the Greater Newark Network wants to hear from the public.
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At last month's Marketing Forum, leading practitioners revealed what they wish they had known 10 years ago. Amanda Nottage finds out which are the pearls of wisdom that could have made all the difference.
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A study, conducted by a research team from Coventry University, focused on six case studies of an illustrative sample of different alternative food networks. The case studies covered all of the main food groups across contrasting geographic regions.
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This article will highlight some findings from an interdisciplinary qualitative research project designed to generate information about how health-care professionals (HPs) can work more sensitively, and therefore successfully, with adult survivors of CSA. This project was conducted in phases: interviews with women and men survivors about their past experiences with HPs and ideas about practice that would be sensitive to their special needs as survivors, meetings of survivors and HPs to discuss what such “sensitive practice” would look like, and national consultations with HPs from 10 disciplines to create the Handbook on Sensitive Practice for Health Professionals. The first edition8 that focuses on sensitive practice for women survivors was published in 2001 by Health Canada’s National Clearinghouse on Family Violence. A second, gender-inclusive, edition will be published in 2008.
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After meeting with nearly 40 community members last week, state experts are recommending the Town of Crested Butte create its own master plan to help boost business development and lay out the municipality's future.
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A look at the menu for North Versailles, Pa.-based King’s Family Restaurants doesn’t reveal anything particularly unusual: pancakes, turkey sandwiches and chicken tenders. But under desserts is an unassuming little item that management is using to solidify its brand proposition.
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SAN FRANCISCO (Dow Jones) -- In these days of longer life spans and smaller nest eggs, more workers say they plan to stay on the job well past normal retirement age, either because they want to keep active or to supplement their paltry savings.
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In less than a month’s time, CMOR convinced Florida election officials to retract an advisory opinion which would have prohibited political issue polling in Florida.
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Science Daily — The long-running civil war in Sri Lanka is causing more mental health problems and social breakdown than the catastrophic 2004 tsunami, according to research published in the International Journal of Mental Health Systems.
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OTTAWA -- The Harper government unrolled its new environmental regulatory framework, backed by a $1 million ad campaign, after an extensive national poll last spring panned its record in dealing with the environment and climate change.
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QUINCY - The Patriots won another one Monday night and the Red Sox begin their postseason push for another World Series championship Wednesday.
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Currently one in two households with access to curbside recycling, participate on a regular basis. The EPA estimates that while 75 percent of what Americans trash every week could be recycled, only 25 percent is. There is more to be done.
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Report says that black students at Churchill often feel unwelcome by teachers and administrators.
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TORONTO -- English-speaking Canadians really want to be bilingual, but only 5% of them feel comfortable reading, writing and speaking their country's second official language, according to a new opinion poll.
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AUBURN HILLS, Mich., Sept. 12 -- Gongos Research today unveiled a powerful new marketing research platform that blends the dynamics of online social networking with the added precision that comes with large-scale quantitative research. A Gongos metaCommunity(TM) is a hybrid of two Internet-based research approaches - private online communities and custom Internet panels - and represents the next generation of marketing research in the Interactive age.
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NEW YORK, Sept. 18, 2007 (PRIME NEWSWIRE) -- Ziment, a leading global marketing research company, announces the worldwide launch of "Benchmark Discrete Choice," a groundbreaking solution that gives brand teams unprecedented flexibility and optimal accuracy in determining the market potential of compounds in early- and late-stage development. Ziment's novel approach overcomes the long-standing industry dilemma of quantitatively measuring large numbers of a compound's potential attributes to determine top-tier and secondary product attributes and the importance of each one, set clinical trial endpoints, and provide preference share.
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For jewelry and watch shoppers in 2006, there was nothing like the 'real thing.' According to new research by Unity Marketing, consumers traded up to more luxurious jewelry and watch choices -- and the more luxurious the better.
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AVON, Conn.--(BUSINESS WIRE)--Today over 90 percent of large commercial lines agencies sell voluntary/worksite products, according to a recent Eastbridge Consulting survey. For nearly two-thirds of them, voluntary is sold only occasionally or as a cross-sell to select, existing accounts. So why then, given the demand for voluntary products by employers and employees, are these producers reluctant to make voluntary sales a higher priority?
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"This was irritating to some First Nations participants, as they are very cynical of government promises. They also felt that the tone was still taking the attitude or approach of 'government or the white man as our saviour,' which was described as demeaning and insincere," the report said.
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UNDATED (AP) - Virginia state fishing regulators are asking anglers to vote on what changes they would like to see to striped bass catch limits.
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AUSTIN — Democratic presidential candidate John Edwards bested his competitors in the state party's online poll released Monday, but wife Elizabeth hopes it won't matter how he does in Texas next March.
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WASHINGTON, DC-- If current and former felons had been allowed to vote, the outcome of as many as seven U.S. Senate races and one presidential election since 1978 might have been altered. Felon disenfranchisement laws, combined with high rates of criminal punishment in the United States, sometimes play a decisive role in elections. This is the finding of a study by sociologists Christopher Uggen, University Minnesota, and Jeff Manza, Northwestern University, reported in the most recent issue of the American Sociological Review.
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Changing demographics in the U.S., most notably among the Hispanic population, mean more opportunities — and more challenges for beef producers to reach a large number of people who enjoy beef on a consistent basis.
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Harris Interactive (Nasdaq:HPOL) announces that as of September 1, its European subsidiaries in France and Germany will be incorporated into its global brand and will operate under the Harris Interactive name. MediaTransfer Netresearch & Consulting of Hamburg, acquired by Harris Interactive in April 2007, and Novatris of Paris, part of Harris Interactive since 2004, will, under the common Harris interactive brand, continue to offer an extensive portfolio of innovative research solutions to its clients.
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Bray replaced Marcus Martin, who has left the institute to become CEO and president of Education is Freedom, which provides assistance to students who demonstrate academic promise and leadership, but require guidance to go to college.
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AKRON, Ohio, Sept. 4 /PRNewswire/ -- Synergy International Limited, Inc., an award-winning northeast Ohio strategic marketing firm, today announced that it acquired DecisionPoint Marketing and Research, Inc., a leading marketing research firm in Summit County. This acquisition makes Synergy the only African-American and female business enterprise that specializes in customer experience management in Summit County.
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Texas Democrats have scheduled an online presidential poll to counter a GOP straw poll, but Democratic officials acknowledged they won't have much control over who clicks a vote.
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Trend watchers think mining virtual worlds for teen data is a timely strategy. "The membrane between our real and our virtual worlds has become very thin, especially for teens today. Most of their social interaction takes place with a screen," said Robyn Waters, former VP of trend, design, and product development at Target.
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SAN DIEGO, Aug. 27 /PRNewswire-FirstCall/ -- According to independent research released today by Websense, Inc. (Nasdaq: WBSN), small and medium sized businesses (SMBs) fail to take adequate steps to reduce the risk of data loss from Web-based security threats. The SMB State of Security (SOS) survey of 450 IT managers and employees within the United States shows that while 46 percent of SMB IT managers say they have software to protect company confidential data, 81 percent do not use software to block the use of peer-to-peer applications, block USB devices (80 percent), control the use of instant messaging (76 percent), or stop spyware from sending out information to external sources (47 percent) -- all growing vectors of confidential data loss.
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The most successful Chinese companies blend global best practices with unique Chinese practices to outperform their local competitors, be globally competitive and achieve higher levels of performance, according to findings from the initial phase of Accenture's High Performance Business research in China.
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Connecticut voters want God off the campaign trail, out of the voting booth and away from the halls of government.
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For some like Ed and Myrna Acevedo of Painesville, public transportation is more than an occasionally used option.
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RIDGWAY, Colo., Aug. 23 /PRNewswire/ -- Nearly all Americans (93%) snack at least once each day despite the importance consumers place on traditional meal occasions. In fact, while 90% of consumers believe breakfast is the most important meal of the day, less than half of Americans actually eat a daily breakfast(1). By comparison, 53% of consumers view snacks as important yet they are often treated as equivalent to a meal. More than one-third of consumers regularly skip meals and, instead, snack throughout the day(2).
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For the first time, the city's tourism officials have a better idea as to who is visiting and why, thanks to a $65,000 survey by San Francisco-based Community Marketing Inc.
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The Louisville Health Information Exchange Inc. has launched an eight-week research initiative to assess whether consumers, health care providers and health-information vendors are willing to support a community-wide electronic "bank" for health care records.
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Many people maintain rich, active sex lives well into their 80s, according to the first detailed examination of sexuality among older Americans.
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About 63% of U.S. women are concerned about high cholesterol, but only 32% know their cholesterol number, according to a nationwide survey released Tuesday by the Society for Women's Health Research, United Press International reports (United Press International, 8/21).
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PANAMA CITY BEACH It was the opposite of business as usual when the Bay County Tourist Development Council’s marketing committee met on Monday to discuss priorities for developing the visitation market. The 11-member committee revealed a recommendation to slash taxpayer-funded college Spring Break marketing next year by 50 percent. The panel then voted 10-0 with one abstention to invest $108,500 in an ambitious three-pronged marketing research campaign.
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Washington, DC – August 21, 2007 - Donors who are online and give more spend more time with the Internet than television. Those who donated $5,000 or more in the past year and who are online spent an average of 19 hours per week online as compared with an average of 16 hours watching television. In comparison, those who gave less than $1,000 in the past year spend more time with television than the Internet – on average those who gave less than $1,000 spend 17 hours per week with the Internet as compared with an average of 18 hours with television.
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Wouldn't it be great to create a hotel room to suit your tastes and needs? More and more hotel groups are seeking input from guests, franchisees and travel professionals, including Starwood's aloft chain, which I recently wrote about. One guest-pleasing feature aloft is planning: do-it-yourself car-washing and car vacuum cleaners. A great idea, if you ask me!!!
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LOUISVILLE, Ky., Aug. 22 /PRNewswire/ -- The Louisville Health Information Exchange, Inc. (LouHIE), a nonprofit community organization based in Louisville, Ky., announced today the launch of an eight-week e-health research initiative intended to assess the readiness of 1.2 million consumers, their healthcare providers and related health information product and services (HIPS) firms to support a community-wide health record banking system.
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ROCHESTER, N.Y.--(BUSINESS WIRE)--As displeasure and impatience with the Iraq war grows, fewer people claim to have supported it in the beginning then actually did. In September 2003, over half of Americans (55%) thought that taking military action against Iraq was the right thing to do, while 32 percent thought it was the wrong thing. When asked today, if at the time military action began, did they think taking military action was the right or wrong thing, under half (46%) say they thought then taking military action was the right thing to do while two in five (39%) thought it was the wrong thing.
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MORGANTOWN, W.Va. - To the disappointment of school administrators — and the pride of some students — West Virginia University is No. 1 on The Princeton's Review's annual list of the top 20 party schools.
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ANN ARBOR, Mich.---About 20 percent of Air Force women deployed during the Iraq war report that they are experiencing at least one major symptom of post-traumatic stress disorder (PTSD), according to a University of Michigan survey of 1,114 servicewomen.
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We hear a lot about healthy eating to prevent heart disease and achieve a normal body weight, but when was the last time you made food decisions to benefit the health of your mouth?
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MINNEAPOLIS--(BUSINESS WIRE)--Over the next 20 years, 76 million baby boomers are set to retire. And while they are generally optimistic about retirement, their lack of financial preparedness suggests a possible future not necessarily as bright as they hope.
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According to a new Harris Interactive technology research study released today, one in six (17%) U.S. adults currently own or use a GPS location device or service. 6% use an outdoor handheld GPS, 6% a PND (Portable Navigation Device), 4% a PDA or a laptop with a GPS, 4% an in-dash system and 2% a GPS-enabled cell phone.
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WASHINGTON, Aug. 16 /PRNewswire-USNewswire/ -- The following is being issued by National Association of Independent Colleges and Universities:
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Arbitron Inc. ARB today announced that Citadel Broadcasting Corporation CDL, the third largest radio group in the United States, has signed a seven-year contract for Portable People Meter radio ratings services when the new audience ratings technology is commercialized in 14 of the markets encompassed in Arbitron's previously announced PPM rollout plan: New York, Los Angeles, Chicago, San Francisco, Dallas, Washington, Detroit, Atlanta, Minneapolis, Salt Lake City, Providence, Nashville, New Orleans and Memphis.
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E-mail is to blame for productivity lapses and worker stress, according to a new study by researchers from Glasgow and Paisley universities. Psychologist Judith Ramsay, statistician Mario Hair, and computer science professor Dr. Karen Renaud surveyed and monitored 177 employees in order to find out how they deal with the neverending deluge of e-mails at work. The team discovered that over a third of survey participants report being stressed by the sheer number of e-mails they receive during the day, and feel even more stress over the obligation to respond to them quickly.
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Sales and Marketing consultancy MarketBridge has joined forces with research software and predictive analytics giant SPSS, to develop solutions including marketing mix optimization and improvement of b2b pipeline performance. It also aims to help clients make better use of ‘passive’ MR techniques.
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SCHAUMBURG, Ill.--(BUSINESS WIRE)--Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It's hardly happenstance, according to a new study by The Nielsen Company. Nielsen's study of shopper behavior shows that consumers present distinct shopping modes at the supermarket that dictate what ends up in their grocery bags.
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CHICAGO--(BUSINESS WIRE)--Takeout sales at casual-dining chains have grown at an annual rate of nearly 10 percent over the last three years--almost twice the pace of overall industry sales growth. Since the consumer trends driving this better-than-average growth aren't likely to change, and because many casual-dining chains are eager to find ways to inject new life into their sales formula, operators should be enthusiastic about devoting even more attention to takeout sales, particularly takeout offers a way to grow chain performance without investing in more units.
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MR outsourcing specialist and panel provider Pulse Group is launching a new qualitative division, including state-of-the-art viewing facilities for focus groups. Qual veteran Chan Choy Ping, previously of NFO and Synovate, will lead the division.
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Arbitron Inc. (NYSE:ARB) announced today that ESPN Radio has entered into a multi-year agreement for Arbitron's Portable People Meter(TM) radio ratings services for its five owned and operated radio stations.
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WILTON — Bob Oros, who helped create POM Wonderful and the Dominos Pizza "Heat Wave" delivery bag, keeps his business at a low profile. Inconspicuously named, Business Development Resources is tucked into the Kent Park offices on Danbury Road. Oros doesn't advertise, and he rarely speaks to the press.
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These days, happiness isn't just a state of mind -- it's a modern science. Books have been written, polls have been commissioned around the planet, economists are devoting themselves to the topic, and a new happiness laboratory has been established in Ottawa.
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Nearly 90 percent of Prince William residents are satisfied with the county's services and about 64 percent said county government could be trusted, an improvement over last year, according to a 2007 survey by the University of Virginia's Center for Survey Research.
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Science Daily — The most effective campaigns to encourage ethical consumption are those that take place at a collective level, such as the creation of Fairtrade cities, rather than those that target individual behaviour. The research suggests that ethical consumption is best understood as a political phenomenon rather than simply a market response to consumer demand.
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MENLO PARK, Calif., Aug. 7 /PRNewswire/ -- Large U.S. companies have improved their ability to identify and manage potentially critical business risks, according to the 2007 U.S. Risk Barometer study released today by Protiviti Inc. However, there is still substantial room for improvement, the Protiviti report shows. Nearly half of executives rated their organizations less than "very effective" at identifying and managing significant risks, leaving them vulnerable to unanticipated losses, reduced productivity and business disruptions. A copy of the Risk Barometer report is available at http://www.protiviti.com/go/usriskbarometer2007.
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JERSEY CITY, N.J., Aug. 6 /PRNewswire/ -- Marketing Technology Solutions (MTS), an interactive marketing company operating a network of health and nutrition sites including QualityHealth.com, Nubella.com, and HealthPages.com, today announced it has been selected to present at the general session of the 1st Annual PMRG Institute. Founded in 1961, the Pharmaceutical Marketing Research Group (PMRG) is an independent, non-profit association dedicated to advancing the principles, practice and power of marketing research within the healthcare industry.
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Do you love to shop? How would you like to get paid for it? Sounds like a dream job, right? You can make some quick cash as a mystery shopper right here in the Upstate, that's the good news. The bad news is there are also a lot of mystery shopper scams to watch out for. Here's how to become a legitimate mystery shopper and how to spot the scams.
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With television ads touting well-known phrases such as the "WaMu Way" and "What's in Your Wallet?" local and regional banks seem at a disadvantage when it comes to brand strength.
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Searching the Internet for health care information has become more widespread in the past year. Over the last two years, the number of people who have used the Internet to search for health-related information has also increased markedly, (from 53% in 2005 to 71% currently). This brings the number of all U.S. adults who have ever searched for health information online (Harris Interactive(R) refers to them as "cyberchondriacs") to 160 million, from 136 million in 2006 and 117 million in 2005 -- a 37 percent increase over two years(1).
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The housing market slump is to blame for the widening gap in consumer confidence figures between Florida and the rest of the nation, a University of Florida study showed.
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Hanging in the balance of Rupert Murdoch's courtship of Dow Jones is the fate of one of the stalwart franchises in public opinion research on American politics and policy.
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Nearly three-quarters of the respondents to a Crain's online poll oppose state and city plans to move this year's Sept. 11th memorial service off of Ground Zero to nearby Zuccotti Park, formerly called Liberty Plaza Park.
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PITTSBURGH -- Mayor Luke Ravenstahl announced Tuesday the schedule for seven Focus Group meetings for the new arena.
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ROCHESTER, N.Y.--(BUSINESS WIRE)--Firefighters, scientists and teachers are seen as the most prestigious occupations by U.S. adults, while bankers, actors and real estate agents are the least prestigious occupations.
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BURLINGTON, Vt. --About 200 Vermonters are going to spend a weekend together this fall to consider the best way for the state to provide for its energy needs for the next generation.
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CNN -- Lew Frankfort is widely credited with helping transform a stodgy old leather goods company into a fashion icon. Coach was founded in New York City in 1941, an old-world firm cranking out hard leather brief cases. But it wasn't until a major overhaul in the 1990's that the company caught the eyes of the fashion world, introducing so-called "affordable luxury".
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The war in Iraq is the single most important ongoing news story right now. Public opinion about the war is a critical part of that story. That’s why when we had a poll finding about the war that we could not explain, we went back and did another poll on the very same subject. We wanted to make sure we had gotten it right.
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There is little debate remaining in the field of youth development that participation in extracurricular and community-based youth activities (sports, school and community organizations, arts groups, etc.) provides a rich context for positive youth development. Research has found that structured youth activities encourage positive youth development. Now we need to examine critically why and how as well as what types of developmental changes occur within the context of youth activities (Benson & Saito; 2000; Roth et al., 1998; Dworkin, Larson & Hansen, 2003).
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It was a moral quagmire no 10-year-old should be tortured by: On Thursdays at 8 o’clock, I could either pedal up Canyon Road to my Awana Club meeting, memorizing Bible verses for the chance to fasten a new pin on my vest, or stay home and watch “The Simpsons.”
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WASHINGTON, July 25 /PRNewswire-USNewswire/ -- California residents want their members of Congress to support real Farm Bill reform, like the Fairness in Farm and Food Policy Amendment, and reject legislation that maintains the status quo on farm subsidies, like the House Agriculture Committee's farm bill, according to a statewide opinion survey conducted for Environmental Defense.
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Fifty-seven per cent of adult Americans have downloaded videos from the internet, and 19 per cent do it every day, says a new report.
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ROCHESTER, N.Y.--(BUSINESS WIRE)--Rising gas costs continue to be a controversial issue all across the United States and the impact is felt by many adults. Eight in 10 U.S. adults say they have made changes to their lifestyles due to rising gas costs, with nearly six in 10 minimizing non-critical travel, 40 percent adjusting their spending habits and 32 percent putting a hold on leisure road-trip travel.
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EVANSVILLE, Ind. — The e-mail appeared to be a routine correspondence between two friends. "Check this out!" it read, then listed a Web address.
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Americans are largely accepting of their fellow citizens who are Muslims, but remain worried about radicals inside the United States, according to a new NEWSWEEK Poll—the first the magazine has conducted on attitudes toward Islamic Americans. Forty percent of those surveyed believe Muslims in the United States are as loyal to the U.S. as they are to Islam. (Thirty-two percent believe American Muslims are less loyal to the U.S.) But close to half (46 percent) of Americans say this country allows too many immigrants to come here from Muslim countries.
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State Of California Has Cell Phone List For Healthcare Survey
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A new travel survey on women travelers shows that girlfriend getaways are growing in popularity, in part because American women feel the need to escape their personal and professional responsibilities.
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We've assembled representatives of some of Hollywood's key demographics. Each week, our group weighs in on the coming weekend's releases, letting us know whether all the script fixes, the re-shoots and the product tie-in campaigns have added up to a movie they are likely to see.
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A landmark new travel survey on women travelers shows that girlfriend getaways are growing in popularity, in part because American women feel the need to escape their personal and professional responsibilities. The report also shows that vacations including just girlfriends and female family members ease stress and have become an important part of the lives of American women.
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While Hillary Clinton remains the favorite for the Democratic Party's presidential nomination next year, Republicans are still searching for a frontrunner at this early stage in the 2008 election process. VOA national correspondent Jim Malone reports from Washington.
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SILVER CITY It has taken nearly a full year to plan, conduct and compute data from the Speak Up, Grant County! survey, but the information will finally be made available to the public Friday at a special meeting.
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In response to a growing demand for consumer insights in China, Lightspeed Research, a global interactive data solutions company, today announced the formation of a joint venture company with Millward Brown-ACSR, the 5th largest research agency in China. The new company will be known as Lightspeed MB-ACSR. The venture will leverage the combined power of Lightspeed Research's leading global research panel networks with Millward Brown-ACSR's best in class data collection services, offering clients a premiere interactive data solutions company in the China marketplace.
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STAMFORD, CT - July 17, 2007 -- InsightExpress, a leading online market research firm, announced today the results of the second wave of a study designed to shed light on how consumers feel and behave when it comes to the controversial topic of cookie deletion. The research, which replicates a study conducted in the spring of 2005, suggests that great misperceptions about cookies continue to drive online behavior, although a smaller proportion of individuals are adept at cookie deletion.
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PEORIA - As the number of people working has grown and unemployment rates subsided the past several months, it follows that area consumers were feeling better about labor markets when surveyed in late winter.
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William White / Opelika-Auburn News July 15, 2007 In response to a recent survey, Lee County’s registered voters ask government to get its act together.
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Most of those participating in an online poll believe the United States should allow prescription drugs from Canada to be sold here.
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A University of Hawaii team on Tuesday is set to start a workforce availability study in American Samoa. Gov. Togiola Tulafono has urged local residents to participate in the survey, funded with an $188,000 grant from the U.S. Department of Interior.
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(PRLEAP.COM) Scottsdale, Arizona (July 13, 2007) - Website user testing is now available for websites of all sizes and resources with the launch of a unique, innovative Internet-based usability testing service from Solavista (http://www.solavista.com).
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A new poll by Zogby Interactive may not cheer professors. A majority of the public believes that political bias by professors is a serious problem and doubts that tenure promotes quality.
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WASHINGTON, July 12 (UPI) -- U.S. working mothers prefer part-time jobs to staying home or full-time work, a study released Thursday said.
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Some of the presidential candidates, eager to refresh their church-going, God-fearing credentials, have been talking a lot about religion and some are even showing up in church. Whether they’re going to pray for endurance, or for votes, polls suggest it’s a good idea for them just to show up. After all, that’s where a considerable number of voters spend their Sunday mornings, too.
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The young woman in the American Cancer Society advertisement holds up a photograph of a smiling blonde. “My sister accidentally killed herself. She died of skin cancer,” reads the headline.
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An alarmingly high number of teen drivers are engaging in some very risky behavior while they are driving including sending and reading text messages, according to new survey research by AAA and Seventeen magazine.
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NetRatings has announced the addition of ‘Total Minutes’ and ‘Total Sessions’ metrics to its syndicated audience measurement service NetView, in line with changing attitudes to what constitutes a successful web site.
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ROCHESTER, N.Y. | As we enter the early stages of this year’s summer vacation period, just over half (54%) of U.S. adults have taken or plan to take a summer vacation is year. The older generation, Matures (those aged 62 and older), are least likely to take a vacation, especially when compared to Baby Boomers (those 43 to 61). Four in ten Matures (42%) will not take a vacation this summer versus 34 percent of Baby Boomers. These vacations are not only domestic; one in ten adults will be traveling internationally.
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SPRINGFIELD, Vt. (AP) _ Maybe it was the pink doughnut. Maybe it was the clever homemade video, or small-town charm.
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The local Committee on Homelessness is looking for volunteers to help with a second 2007 count of Clark County's homeless population.
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OVERLAND PARK, Kan., July 9 /PRNewswire-FirstCall/ -- TMNG Global , a leading provider of management consulting services to the global communications, media and entertainment industries, today released a qualitative study assessing the current practices and intentions among companies building online business communities. Organizations across vertical industries are beginning to experiment with online business communities, but the incremental approach, rather than a strategic roadmap, appears to be the norm.
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DAYTONA BEACH, Fla. — NASCAR and Sprint Nextel on Saturday confirmed what had been speculated in the media, with the sanctioning body and telecommunications company announcing that the name of stock car racing's premier series will change from Nextel Cup to Sprint Cup in 2008.
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LISBON (Reuters) - The Great Wall of China, Petra in Jordan and Brazil's statue of Christ the Redeemer are among the modern day seven wonders of the world chosen in a poll of 100 million online voters, organizers said on Saturday.
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Poll: State economy worsening, but New Yorkers remain upbeat
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A new state study reveals that limited literacy skills can affect one's health care.
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NEW YORK -- Being "green" is all the rage with technology companies these days, but what's not clear is whether or not the environment-friendly approach is bringing in more greenbacks.
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PORTLAND, ORE. -- Some Oregon focus groups are shedding light on the extent of youth gambling and a public awareness campaign that the nonprofit Oregon Partnership has launched about the issue.
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47% of adult Americans have a home broadband connection as of early this year.
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Yahoo! has announced an ad targeting platform called SmartAds, which uses demographic and online behaviour information to customise messages and disseminate different versions of ads for different target audiences.
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Lee County residents recommended "improved communication and participation of voters in work of the County Commission," and they will have a public forum to do just that.
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Patricia Courtois, chief operating officer for Sarasota-based Clarke Advertising and Public Relations, spends a lot of time studying baby boomers and their spending habits.
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Harris Interactive has launched its Advanced Strategy Lab (ASL) in Europe to provide simultaneous anonymous input from participants at any location.
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NEW YORK (June 28, 2007) -- A new survey by Lightspeed Research, a leading global interactive data solutions provider, and the Ethical Reputation Index, the UK’s leading tracker of corporate ethical reputation, reveals that Americans believe the Live Earth series of global concerts will encourage them to do more to help minimize climate change.
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Many see success in Iraq, support immigration By ADAM NAGOURNEY AND MEGAN C. THEE THE NEW YORK TIMES Young Americans are more likely than the general public to favor a government-run universal health care insurance system, an open-door policy on immigration and the legalization of gay marriage, according to a New York Times/CBS News/MTV poll. The poll also found that they are more likely to say the war in Iraq is heading to a successful conclusion.
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Washington, D.C.—The Council for Marketing and Opinion Research (CMOR) today announced the appointment of Donna Neal as the new Co-Chair of the CMOR Board of Directors.
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Washington, D.C. – It’s a fact: Every research professional buying or conducting research must comply with state and federal laws and regulations. In an effort to make compliance rules easier to understand, CMOR is proud to announce the launch of the government affairs online companion, the CMOR Compliance Guide, for all users and suppliers of survey research.
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Washington, D.C.— CMOR (Council for Marketing and Opinion Research) is calling on all survey research professionals to join the State Capitol Network, a new volunteer committee created to monitor and respond to state legislative issues affecting the survey research profession.
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It’s the ‘year of the amygdala’ according to UCLA’s Dr. Joshua Freedman. Nothing to do with the Chinese calendar – the amygdala is the brain's 'threat detector' and many of this year’s Super Bowl commercials stirred it into action, according to tests in the University’s high-field fMRI scanner.
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Two of the nation’s leading political pollsters will discuss the results of the 2006 elections at the Marketing Research Association’s Fall Conference at the Sheraton Wild Horse Pass Resort just outside of Phoenix, AZ. The two pollsters will be broadcast at the Conference live from New York City and Washington DC for a Special Breakfast session on Friday, November 10, 2006, 7:30 AM – 8:30 AM in room, Akimel III & IV at the Sheraton wild Horse Pass Resort. The presentation, moderated by Michael Mermelstein of National Omnibus and the two pollsters listed below will discuss the accuracy of the pre-election and post-election results, voter turnout as well as a general analysis of the upcoming mid-term elections.
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Glastonbury, CT - In response to the profession’s need for guidance on improving quality, the Interactive Marketing Research Organization (IMRO) is pleased to announce the release of IMRO Guidelines for Best Practices in Online Sample and Panel Management. This in-depth set of guidelines is the culmination of many expert voices from within the online research world. The goal of the document is to set a much-needed standard for online research as well as provide a tool for online researchers to conduct research in an ethical way that will also meet client needs. This document is the only one of its kind in the research profession to address, and provide guidance for, online database samples.
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Four of the nation’s leading political pollsters will discuss the techniques used in polling for political campaigns and how to apply that to business in the US. A lesson on how consumers view clients in the competitive landscape, and how to utilize traditional polling techniques in corporate market research, will be the topic of a panel discussion at the Marketing Research Association’s Annual Conference on Thursday, June 15 from 9:45-10:45 a.m. at the J.W. Marriott’s in Salon E/F/G, 1331 Pennsylvania Avenue, NW, Washington, DC. "Lessons from the War Room - What Corporate Researchers Can Learn from Political Research" will feature principals from the leading survey and research firms imparting how to use strategic research to determine when to respond to competitors and when to ignore them, and how to keep the debate in your category and in the territory in which you win.
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Research professionals are invited to submit proposals for topics for the 2006 CMOR Respondent Cooperation Workshop. To learn more, visit this link: http://www.cmor.org/rc/papers.cfm

Great news! The most important part of our fight to secure sufficient funding for the U.S. Census Bureau is over, and the numbers look great for research.

$812 million, CMOR’s preferred figure, has been included as part of a larger Commerce-Justice-Science-State subcommittee spending bill. The Senate version of this subcommittee had threatened to include millions less than this figure.

Number portability in the United States is now in effect. This process of porting allows a person to transfer their phone number to another telephone company without having to change telephone numbers. The method can be utilized to port wireline numbers to wireless numbers and for wireless numbers to port to wireline numbers. As a result, the ability to identify wireless telephone numbers has become difficult. Compliance for the survey research industry is a must. According to the Telephone Consumer Protection Act (TCPA), Congress authorized the Federal Communications Commission (FCC) to implement the law that imposes a blanket restriction on contacting “automatic telephone dialing device” calls to cellular phones.

Monday's sessions can best be summarized by the keynote speaker Professor Peter Loranga. He urged the profession to "break down the silos." What he meant by this is that sometimes companies get stuck in the departmentalization of the research process. Good research is the exchange of information throughout the process. This strengthens the product delivered to the customer. But, if organizations do not push product centers to interact the process is stifled. One of the points an ESOMAR attendee can see is that crossing modalities of research is becoming more common. This leads to better product for the client.
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Rocky Hill, CT - A surprising editorial featured in New York Magazine this week entitled "Group Thinker" has outraged the survey and opinion research profession. Author Will Leitch details from personal experience how to "make a living off of focus groups by telling them what they want to hear." In response to the inaccurate and offensive content highlighted in the column, the Marketing Research Association, Qualitative Research Consultants Association, Council for Marketing and Opinion Research, American Association for Public and Opinion Research and the Council of American Survey Research Organizations has taken immediate action in informing the publication the backlash of promoting fraudulent behavior.
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On Tuesday, June 15, the Federal Trade Commission (FTC) announced to Congress that they would not establish a Do Not Spam registry. According to the FTC, such a list could actually make the spam problem worse, due to issues of potential abuse and unenforceability. A spammer could simply use the registry as a database of e-mail addresses, and the ease of disguising one's e-mail identity would make it difficult for the FTC to detect such abusers.
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