MRA Communities

Chapters
There are 12 active chapters in the United States.

Qualitative Research
Qualitative research continues to evolve because of strong industry awareness of its value, and the technologies that are being used to enhance the research process. To address this industry evolution, the Opinion and Marketing Research Association has listed together comprehensive reference materials that will help researchers find information on qualitative research and established an online forum where members can exchange ideas, problems and solutions.

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