Marketing Research Career Development

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Who determines what TV programs get cancelled? What new features should be added to a computer to make it more user-friendly? When should an existing product be removed from the marketplace? Where does a company get information about what food flavors it should offer? Why is it possible to predict election results before the polls close? How does the automobile industry determine buyer satisfaction? These are all questions that can be answered through opinion and marketing research. Opinion and marketing research provides the information that manufacturers and service providers need in order to develop marketable products/services and build or maintain their competitive edge. If you are curious by nature and detail oriented, we invite you to consider the fast-paced, dynamic industry of marketing and opinion research � a fascinating opportunity to master your potential.
Educational Resources	Helpful Information
Career Guide Distance Learning Principles of Marketing Research Academic Programs	The Value of Marketing Research
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