About MRA

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MRA promotes excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills. To protect the marketing research environment, we will act as an advocate with appropriate government entities, other associations, and the public.

Since 1954, we have grown to encompass companies and professionals in all segments of marketing and opinion research, including data collectors, full service research companies, users of research and those who provide related services.

MRA is a key source for assistance and training information. It is where researchers learn of new opportunities, markets and potential obstacles to future success. The Association is also an important forum where marketing researchers discuss common problems, share ideas, and combine their collective efforts to build industry information and reduce major problems and threats.

Mission

Marketing Research Association is dedicated to advancing the practical application, use and understanding of the opinion and marketing research profession.

Vision

Through the efforts and influence of MRA and others:

• opinion and market researchers are advanced in their knowledge, use of technology, and operate in a professional and ethical manner worldwide.
• businesses, governments and regulatory entities recognize the value of our profession.
• the public has a positive attitude toward and willingly participates in opinion and marketing research.
• business and opinion and marketing research professionals have joined in a collaborative effort to advance the cause of excellence in the opinion and marketing research profession

What we do

MRA is in the information business --- providing members with information through

• Educational Programs
• Training
• Networking Opportunities
• Publications
• Conferences

to improve their opinion and marketing research businesses and personal performance. The 3,000 members nationwide represent all segments of the research industry.

Our Focus

Our Board of Directors has determined that our desired outcomes for 2000 through 2002 will be focused on three areas --- Membership, Education and Technology. When the desired outcomes have been accomplished we will have achieved:

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Marketing Research Association 1344 Silas Deane Hwy., Suite 306 P.O. Box 230 Rocky Hill, CT 06067-0230 860-257-4008 Fax: 860-257-3990 [email protected] read our online privacy policy

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