Research Glossary

This document represents Marketing Research Association's recommended list of terminology for marketing and opinion research. This industry has a language all its own, incorporating many unique words and phrases. You will find many words used interchangeably. In addition, the industry is full of abbreviations and acronyms. This glossary attempts to show all the standard abbreviations commonly used in our industry, and many of the relationships between words or terms that are used interchangeably. Additionally, this glossary is considered a work in progress with additions and updates added continually. It is MRA's belief that the more we all speak the same language, the better our communication will be.

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