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Research Abuse

What is research abuse?
The mistreatment of the research process or using it wrongly. Typical abuses are:

  • Selling under the guise of research often referred to as "SUGGing"
  • Fund raising under the guise of research is often referred to as "FRUGGing"
What you can do about it?
Notify MRA Headquarters

Once Headquarters is aware of an abuse, the following steps are taken:

  • A note of thanks for acknowledgement.
  • Review the abuse and determine the appropriate communication response.
  • Send letter to the abuser if possible and share the abuse with other associations that help take on "the fight"

Following are Sample letters you can use to notify the abuser of your concern.

***Send a copy to:
Helen Pelletier, Industry Relations Coordinator


Marketing Research Association
1344 Silas Deane Hwy., Suite 306
P.O. Box 230

Rocky Hill, CT 06067-0230
860-257-4008 Fax: 860-257-3990
email@mra-net.org

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