Research
Abuse
What
is
research abuse?
The
mistreatment of the research process or using it wrongly. Typical
abuses are:
- Selling
under the guise of research often referred to as "SUGGing"
- Fund
raising under the guise of research is often referred to as "FRUGGing"
What
you can do about it?
Notify MRA Headquarters
Once
Headquarters is aware of an abuse, the following steps are taken:
- A
note of thanks for acknowledgement.
- Review
the abuse and determine the appropriate communication response.
- Send
letter to the abuser if possible and share the abuse with other
associations that help take on "the fight"
Following
are Sample letters you can use to notify the abuser of your concern.
***Send a copy to:
Helen Pelletier, Industry Relations Coordinator
Copyright©
2000, 2001, 2002 by Marketing Research Association, Inc. All rights reserved.
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