CMOR Tracking System -
Cooperation, Refusal and Response Rates

This CMOR initiative is one effort to provide the industry real-time study averages* provided by Rate Reporters for cooperation, refusal and response rates by methodology. Monthly trends and in-depth analysis will be conducted periodically to measure the rate effects by subject matter, length of interview, and elements included in the introduction. Click HERE to view what data is being collected.

Click HERE to view definitions of Response, Refusal and Cooperation Rates

*Rates are based on real-time averages, as provided by Rate Reporters. Although CMOR recommends that participating companies use survey definitions developed by the ARF (www.cmor.org/hold/cmor.pdf), rate calculations provided for the Tracking System may be based on varied industry definitions.

Be A Rate Reporter! Rate Reporters are company volunteers that:

• Enter study specific data via a web form
• Are provided a confidential password and User ID
• Have the ability to download the data set for purposes of analyzing their own performance against the industry.

For more information about the project or becoming a Rate Reporter, contact Jane Sheppard at [email protected] or call 330-244-8616. Visit the CMOR website at www.cmor.org for further information on respondent cooperation issues.

Copyright© 2000, 2001, 2002 by Marketing Research Association, Inc. All rights reserved.