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Video Training Programs
Your
interviewing staff is the front line of opinion and marketing research,
and they are the face your company presents to the world! Make sure
your interviewing staff has the skills it takes to get the job done
right while presenting a professional image to respondents —
MRA’s video training series and workbooks offer you the tool
to train your data collection professionals!
Order
Video Training Programs
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 WELCOME
TO THE WORLD OF MARKETING AND OPINION RESEARCH
$59.95
MRA members; $99.95 non-members
This
is the first module in MRA's new comprehensive data collection
training program. The goal of this module is to provide an
introduction to marketing research and basic data collection
methods and techniques. Included is a video and MRA's Glossary
of Terms Used in Marketing and Opinion Research. (20 min.,
1995) Mouseover image for sample clip.
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THE
PROFESSIONAL INTERVIEWER
$89.95 MRA members; $149.95 non-members
The
second module in MRA's Data Collection Training Program is
designed to provide your employees with the basic skills necessary
to conduct quality interviews. The set includes a video and
five workbooks. The workbooks form the foundation for the
training and are broken into sections so you can customize
them to fit your schedule. The program also includes processing
the workbook exams by MRA, as well as the issuance of a certificate
of completion to interviewers who score 80% or higher. Make
sure your interviewers have the skills it takes to get the
job done right! (30 min., 1996) Mouseover image for sample
clip.
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ADDITIONAL
WORKBOOKS
$30.00 MRA members; $50.00 non-members
Order
additional workbooks in packs of five. Order includes processing
the workbook exams by MRA, as well as the issuance of a certificate
of completion to interviewers who score 80% or higher.
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Copyright©
2000, 2001, 2002 by Marketing Research Association, Inc. All rights reserved.
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