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MRA Online Bookstore

Welcome to the MRA Online Bookstore. Whether you are looking for reference material on the newest marketing research methodology or innovative approaches to difficult data collection problems, you will find material available here. You can also shop Amazon's complete offering of books, CD's, electronic gifts and more. Your purchases at Amazon.com made through MRA help support MRA through Amazon's Association programs.

Finding Market Research on the Web

Data Mining CookbookThis highly-acclaimed guide to online market intelligence has been fully revised and updated. The July 2001 edition directs novices and experts alike through an exhaustive list of online research location sources and strategies. This invaluable resource enables you to streamline your research process and identify the most accurate research sites. Written by Robert Berkman, the editor of The Information Advisor, Finding Market Research on the Web brings you the most current information available. This book is $40 off to MRA members if ordered here.

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