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Seminar-by-Phone Series
Register online in the MRA Store by clicking HERE.
Register using a downloadable PDF form by clicking HERE.
MRA introduces a Seminar-By-Phone Series � a convenient way to learn by phone. These seminars are scheduled for the 3rd Tuesday of each month at 12:00-1:00 ET. Members and their staff can take advantage of this easy listening format to learn new tips and trends in the research profession. Time is set aside during each seminar to engage the speaker with your questions.
Invite your staff to expand their knowledge on key areas of the research process.
Brush up on essential skills and learn by listening. Join us for an MRA Seminar-By-Phone. No need to leave your office!
Member
cost is $45. Nonmembers pay $75 [Plus your long-distance fee.] Call-in
information will be e-mailed the day before the seminar.
- Convenient
- Timely Information
- Dynamic Speakers
- Special Member Only Price
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Currently Scheduled Seminars:
| Date |
August 20, 2002 |
| Speaker |
Cara Woodland, Innovation Focus inc. |
| Topic |
Ethnography in the 21st Century |
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In-depth understanding of your consumer and their environment is one of
the most important factors in creating a product or service. This
seminar-by-phone series is a way for you to understand new and exciting
ways of connecting with your customer using methods taken from
anthropology and ethnography. The focus of the presentation will cover
topics such as:
What is ethnography?
What are the advantages and disadvantages of ethnography?
When is ethnography an appropriate tool to use?
Techniques and tools used to enhance ethnography
Data collection tools and methods
Recruiting difficulties and special requirements in ethnography
projects
Client involvement vs. outside consultant involvement
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| Date |
September 17, 2002 |
| Speaker |
Sandra Bauman, Wirthlin Worldwide |
| Topic |
Internet Research
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| Date |
October
15, 2002 |
| Speaker |
Paul
Nolan, Personnel Profiles, Inc |
| Topic |
Identifying
Your Employment Targets: The "A, B, C’s"
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| Date |
November
19, 2002 |
| Speaker |
David
Lithwick, Market Alert |
| Topic |
“Competitive
Intelligence” – topic focus TBD |
| Date |
December
17, 2002 |
| Speaker |
Judy
Langer, Roper ASW and Jan Lohs, Lohs Research Group |
| Topic |
“Qualitative
Research” - topic focus TBD |
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 For more information contact:
[email protected]
Copyright©
2000, 2001, 2002 by Marketing Research Association, Inc. All rights reserved.
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