WELCOME TO THE WORLD OF MARKETING AND OPINION RESEARCH
$59.95 MRA members; $99.95 non-members

This is the first module in MRA's comprehensive Data Collection Training Program. The goal of this module is to provide an introduction to marketing research and basic data collection methods and techniques. Included is a video and MRA's Glossary of Terms Used in Marketing and Opinion Research. (20 min., 1995) Mouseover image for sample clip.

THE PROFESSIONAL INTERVIEWER
$89.95 MRA members; $149.95 non-members

The second module in MRA's Data Collection Training Program is designed to provide your employees with the basic skills necessary to conduct quality interviews. The set includes a video and five workbooks and exams. The workbooks form the foundation for the training and are broken into sections so you can customize them to fit your schedule. The program also includes processing the workbook exams by MRA, as well as the issuance of a certificate of completion to interviewers who score 80% or higher. Make sure your interviewers have the skills it takes to get the job done right! (30 min., 1996) Mouseover image for sample clip.

ADDITIONAL WORKBOOKS
$30.00 MRA members; $50.00 non-members

Order additional workbooks in packs of five. Order includes processing the workbook exams by MRA, as well as the issuance of a certificate of completion to interviewers who score 80% or higher.