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Costing Quantitative Live Interview and Web Data Collection

This course is designed for the experienced marketing research manager whose job responsibilities include costing market and opinion research data collection activities. Although an emphasis will be placed on quantitative modes such as live telephone interviewing and Internet instruments, the techniques learned can be used in a wide variety of cost accounting applications.

Participants will be given an overview of managerial accounting, process and job costing, cost-volume-profit analysis, activity based costing, research data collection process, algorithms for live telephone interviewing and web based data collection. Real world examples will also be used to illustrate how the concepts can be applied to make better decisions.

Presenter: Karl Feld, RTI International

For more information contact:
[email protected]