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New Course on Internet-based Research Added to Principles of Marketing Research Program

Marketing Research Institute International (MRII) and the University of Georgia Center for Continuing Education now offering Web Survey Research and Data Delivery Methods.

Available as:

• A stand-alone module ($399 US)

or

• Part of the Principles of Marketing Research certificate program (additional $199 US)

A practical way to get up-to-date on the internet-based research method that is having great impact on how the global marketing research industry does business.

Course author Ray Poynter, says "The course shows the opportunities provided by the Internet, highlights the potential problems, illustrates the ongoing debate about best practice, and provides a wealth of teaching and advice that will help the researcher to safely maximize the benefits of a new medium."

Registration fee $399 US, no textbooks required.