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MRA Guidelines

The following guidelines are $19.95 for MRA members; $29.95 for non-members
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COMMUNICATION RESPONSIBILITIES DURING THE DATA COLLECTION PROCESS
The primary focus of this guideline from MRA is the communication process between the research company/user and the data collection company before, during and after the data collection process. (22 pp., 1994)

FIELD AUDITOR RECOMMENDED PRACTICES
This MRA publication is the first in a series on overall quality control, providing information concerning the individual aspects of a data collection audit. In addition, it defines the responsibilities of the auditor and the data collection company supervisor during a field audit. (31 pp., 1994)

INCIDENCE GUIDELINES
This document provides a common basis for establishing incidence, eliminates the frequent misunderstandings about incidence and, in turn, improves communication among the various parties involved in marketing research. Included is a single page "help sheet" that can be detached for quick reference. (18 pp., 2001)

GLOSSARY OF TERMS USED IN MARKETING RESEARCH
A comprehensive glossary of the terms you need to know in order to function in today's complex marketing research environment. Definitions are collected by research practitioners and are constantly reviewed and updated to remain current. (10 pp. 1996). Print version available only as part of Welcome to the World video. The searchable glossary is freely available online.

RECRUITING AND FACILITY MANAGEMENT QUALITATIVE HANDBOOK -
(PRICING - Member $26.00/Nonmember $46.00 shipping included)**
MRA and QRCA identified a strong need for qualitative research documentation. This 116 page Handbook published in 2001 provides valuable information for buyers and users of qualitative research, as well as recruiters and facility managers. It was developed as a reference resource and as a training tool for those with less qualitative research experience. It addresses such issues as hiring/training recruiters, determining desirable respondents, understanding the screener script, ensuring quality control, providing the right AV equipment and designing the best facility layout. An extensive Appendix with sample forms provides a wealth of support information.