MRA News

Marketing Research Association Honors Outstanding Volunteers
11.09.10
November 9, 2010 - Glastonbury, CT – The Marketing Research Association (MRA) recognized several industry leaders for service to the association and its members at an awards luncheon during MRA's First Outlook Conference on November 4, 2010 in Orlando.
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MRA and IMRO Release Navigation Guide to Social Media
10.27.10

Glastonbury, CT, October 27, 2010 – In response to the exploding use of social media research, both inside and beyond the traditional survey and opinion research profession, the Marketing Research Association (MRA) and IMRO a divison of MRA, today released a “Guide to the Top 16 Social Media Research Questions.”

U.S. Research Industry Remains Steady
10.11.10
The U.S. marketing research industry received good news during the second quarter of 2010. The Research Industry Index (RII) results maintained the significant increase seen for the first quarter of 2010. The index remains at 98. In contrast, the index hit an all time low of 84 for the first quarter of 2009.
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MRA/IMRO Publish Social Media Research Case Study
09.23.10
MRA/IMRO volunteers have completed a case study that compares and contrasts traditional focus group research against several social media platforms, including both public and private media and communities. The case study represents an important contribution to the still-new area of social media research.
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