Marketing Research Association
 
     
 
 

MRA and QRCA identified a strong need for qualitative research documentation. This 116 page publication provides valuable information for buyers and users of qualitative research, as well as recruiters and facility managers. It was developed as a reference resource and as a training tool for those with less qualitative research experience. An extensive Appendix with sample forms provides a wealth of support information. Purchase your copy in our online store.

 

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