MRA's in-house publications such as the Blue Book Research Services Directory are standards in the profession.
The Alert!, a monthly magazine with 40 pages of information on the opinion and marketing research profession, and the Connector, a membership roster, are free to members, and are available for purchase to non-members. The e-mail newsletters are available without charge to both members and non-members...More
MRA has also produced our own set of guidelines and video training programs to help researchers get ahead in today’s changing world.
CMOR and MRA partnered to produce an extensive training suite covering basic interviewer skills such as voice control and assertiveness, specialized B2B and Customer Satisfaction interviewing and Supervisor and Trainer training. Each Group includes a CD with individual PowerPoint modules covering specific areas of training along with Facilitator Guides to support the training initiative. Groups may be purchased individually or as a full Suite. Special rates apply to CMOR, MRA and IMRO members....More