Certification 2.0

Professionalism Defined

The professional Researcher Certification program (PRC) is designed to recognize the qualifications and expertise of marketing and opinion research professionals.

The goal of PRC is to encourage high standards within the profession to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage professional development.

Achieving and maintaining your PRC validates your knowledge of the market research industry and puts you in a select group of like-minded professionals.

It's a visible badge of distinction, demonstrating for all your professional skill, commitment and dedication. Your PRC is also a valuable tool to generate new business.

PRC 2.0 - The Next Evolution of the PRC Program

  • New flexible education requirements
  • A simplified classification structure
  • Increased recognition for PRCs
  • New robust PRC Web site
  • Open enrollment (July 1 - December 31, 2008)


"I AM PRC" Gallery