Alert!
Written for today’s marketing researchers Alert! provides marketing researchers with the insights, methods, skills, technologies & tools they need to succeed in today’s profession.
Each section of our publication is designed to keep marketing researchers current on today’s hottest topics. Whether it is how to conduct interviews via the internet or how to get the most of your focus groups, you’ll find Alert! both informational and practical.
Alert! is highly rated among its 8,400 readers per month.
Regular Features in Alert!:
- Feature article (according to editorial theme)
- Link and Learn (a list of upcoming MRA and chapter events)
- CMOR Respondent Cooperation Update
- CMOR’s Legislative Watch (the latest news on the Government Affairs front)
- Presidential Perspective (a monthly article written by MRA’s president)
- Opportunity Knocks (classified ads)
- Welcome New Members (a monthly list of new MRA members)
- The Buzz (member news and announcements)
Bimonthly Columns:
- Interactive News (an article contributed by IMRO, Interactive Marketing Research
Organization, a division of MRA, that covers Internet and technology issues in the
marketing research industry)
Alert! Classified Ads:
Refer to the “Web Sites ” tab.
| 2008 Alert! Editorial Calendar: |
|
| Issue |
Ad Deadline |
Issue Theme |
| January |
11/30/2007 |
The Public Face of Marketing Research |
| February |
1/2/2008 |
Methodologies-Which one for you? |
| March |
1/15/2008 |
End Users Speak |
| April |
2/15/2008 |
Product Testing/ Secret Shopping |
| May |
3/15/2008 |
Emerging Technologies/Useful Software |
| June |
4/15/2008 |
Tourism Research |
| July |
5/15/2008 |
Cross Cultural Research |
| August |
6/15/2008 |
Data Quality |
| September |
7/15/2008 |
International Research |
| October |
8/15/2008 |
Political Research |
| November |
9/15/2008 |
Planning for 2009 |
| December |
10/15/2008 |
2009 Entertainment Research |
|
Alert! Advertising:
Advertising is accepted for products and services that directly relate to or benefit research practitioners and companies and users of marketing research. Alert! offers color and black and white display ads in a variety of sizes.
| Color Alert! Advertising: |
| |
1-3 months |
4-11 months |
12 months |
Member |
Non-member |
Member |
Non-member |
Member |
Non-member |
| Spread |
$2,750 |
N/A |
$2,750 |
N/A |
$2,750 |
N/A |
| Half Spread |
$1,500 |
N/A |
$1,500 |
N/A |
$1,500 |
N/A |
| Full Page |
$1,210 |
$1,672 |
$1,155 |
$1,596 |
$1,100 |
$1,520 |
| Half Page |
$660 |
$912 |
$632 |
$874 |
$605 |
$836 |
| Third Page |
$552 |
$722 |
$495 |
$684 |
$464 |
$646 |
| Quarter Page |
$467 |
$646 |
$440 |
$608 |
$412 |
$570 |
| Back Cover |
$1,540 |
$2,128 |
$1,460 |
$2,064 |
$1,400 |
$1,938 |
| Intro Page |
$1,391.50 |
N/A |
$1,328.25 |
N/A |
$1,265 |
N/A |
| Inside Covers |
$1,512.50 |
N/A |
$1,443.75 |
N/A |
$1,375 |
N/A |
| Postcards |
$2,000 double sided card (2 sides) or
$3,000 double sided cards in front AND back sections of magazine (4 sides) |
| Belly Band |
$3,500 |
|
| Black & White Alert! Advertising: |
| |
1-3 months |
4-11 months |
12 months |
Member |
Non-member |
Member |
Non-member |
Member |
Non-member |
| Full Page |
$725 |
$1,400 |
$700 |
$1,350 |
$650 |
$1,200 |
| Half Page |
$400 |
$750 |
$375 |
$700 |
$350 |
$650 |
| Third Page |
$275 |
$525 |
$250 |
$475 |
$225 |
$450 |
| Quarter Page |
$225 |
$425 |
$200 |
$375 |
$175 |
$350 |
|
| Print Advertising Dimensions: |
Print Advertising Info: |
| Spread |
14.5” x 10.25” |
Trim Size |
8.5” x 11” |
| Half Spread |
14.5” x 4.75” |
Stock |
#70 Gloss |
| Full Page |
7.25” x 10.25” |
Bleed |
1/8” bleed |
| Half Page (horiz) |
7.25” x 4.75” |
Binding |
Saddle stitched |
| Half page (vert) |
3.25” x 10.25” |
File Format |
PDF |
| Third Page |
7.25” x 3.25” |
|
| Quarter Page |
3.25” x 4.5” |
| Half Spread |
14.5” x 4.75” |
| Postcard |
4.25” x 8.25 |
| Belly Band |
17” x 4” |
|
|