Resources

The Marketing Research Association is the ONE association with crucial resources to help grow your business and your personal performance. The essential resources MRA provides are unique and priceless to the industry.

Blue Book is the original, most referenced research guide in the industry, for business professionals who purchase consumer and opinion research. Blue Book is available in print or online. As End Users and Clients look to find reliable research companies they know Blue Book is the only source to turn to.

MRA’s Virtual Business Guide (VBG), available exclusively for members, is your interactive tool for managing day to day business objectives. The critical resources in this guide will help you do your job better or run your company more efficiently and effectively.

The Exchange Evaluation Program (EEP) allows you to rate past business partners or read ratings on potential ones. EEP is the only way to do reliable business.

Give your company the MRA verified seal with the Review Program. The Internal Review Program provides transparency and quality assurance to the online research process.

Keep your business up-to-date with the latest laws and regulations, codes/standards and best practices affecting the survey and opinion industry with the Compliance Guide.

MRA’s essential resources will keep you up to date and informed about the profession. Whether you are searching for someone to do business with or a helping hand with your own business, MRA is dedicated to serving all your professional needs.