By Brian P. LoCicero, operational account director, Kantar Operations

Initially I was skeptical about using Twitter.  I questioned what it fundamentally could provide to/for me, and also what I could provide to “it,” where “it” means those that choose to follow me and the Web in general since what you post is open to be searched by all.

Additionally, I was skeptical because people kept telling me it was for the “young” and that I probably wouldn’t understand it at my not-so-advanced age of 43.

I’m glad to report that the rumors of my inability to embrace Twitter are greatly exaggerated.

Twitter has provided me with a running stream of facts and tidbits about market research, new product launches, funny advertising, End User/client views and thoughts, links to interesting online articles, a new network of friends and colleagues that would have taken me many years and conferences to gain otherwise, and I would be remiss in not saying that it has provided me the chance to write for you on a monthly basis for MRA.

If you’re looking to join in, here are a few tips I found that have helped with my enjoyment of the tool.

• DO fill out your profile accurately.  As you start to follow people, they will check you out, and if they think you are a spammer/auto-bot or not legitimate, they can and will block you.
  
  
• Keep your initial following list down to 30-40 people.  At first, the amount of information that appears in your feed can be daunting and overwhelming and will wear you out and possibly discourage you.  Once you get the hang of it, then you should increase those numbers.
  
  
• If you find something interesting, re-tweet [Twitter-speak for forwarding] and ensure you keep in the original poster’s handle [handle = screen name].  This will not only gain you some acceptance from the original poster, but also expose yourself to other potential followers who will see the post.
  
  
• Searching for people you might want to follow on Twitter might be difficult, and so here are some lists of market researchers that can get you started.
  
  
• www.wefollow.com/twitter/marketresearch
• www.tweepml.org/Twitter-Market-Researchers/
• You can also find someone like myself (@duey23) and take a look at my list called ‘mr-peeps’ www.twitter.com/#/list/duey23/mr-peeps and choose folks from there to follow.
• Of course, you should always follow @MRA_National for all of the latest information from our organization.

So how has this improved my life? 

Firstly, I’ve met many folks who work in market research that I likely would have never crossed paths with.  From qual researchers in Australia to quant researchers in the Netherlands, we’ve all found our way into each other’s networks and we share a lot of ideas and thoughts on issues that face our industry.  A day doesn’t pass where I learn something new or am exposed to a new idea.

I’ve also frequently referred followers to potential solutions for their problems and have received feedback and responses to questions I pose.

I constantly remind myself that this is a relationship business and that you can get almost anything done if you know enough people with the right tools. I look at my Twitter “feed” as a constantly scrolling 24-hour market research news and information source.

Lastly, everyone gets hung up on the 140 character limit.  Although there is no way around it, you’ll find that people post a lot of links to articles or their own blogs and have fun with short-hand ways of spelling.  At the end of the day, it is the brevity which begs for creativity

MRA Launches Researcher's Perspective Blog

MRA launched a new online publication this month, a blog titled “The Researcher’s Perspective: Thoughts and Opinions of the MR Industry.” The blog will be updated weekly, with postings from regular contributors of the market research industry. The blog will give writers a chance to express their opinions on various aspects of the industry to a large amount of their peers. It also gives readers a chance to continue the conversation further on these topics through comments that they will be able to post on the blog page.

Some of the regular contributors to “The Researcher’s Perspective” will include: Brian LoCicero, operational account director at Kantar Operations; Dana Stanley, president of The Operandi Group; Jeffrey Henning, PRC, founder & VP of strategy at Vovici; Melissa Pepper, PRC, CSO at Tammadge Market Research, Inc.; and Peter Van Brunt, PRC, president at ReData, Inc.

To read the blog, visit www.mra-net.org/perspective. Also, be sure to subscribe to the blog so you can receive e-mails when the blog is updated.