MRA: Who We Are

Marketing Research Association (MRA) is the largest and leading association of the opinion and marketing research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses.

Established in 1957, MRA’s international membership consists of approximately 3,000 companies and professionals engaged in all segments of marketing and opinion research including full-service research companies, clients, data collectors and support service providers.

MRA’s mission is to advance the practical application, use and understanding of the opinion and marketing research profession.

MRA’s activities encompass educational programs, training, professional certification, publications, conferences, government representation, legal advocacy, networking and business development through the annual Blue Book Research Services Directory, the leading resource of the opinion and marketing research profession.

Through the efforts and influence of MRA, the organization’s goals include getting businesses, governments, and regulatory entities to recognize the value of the marketing research profession, along with changing public perceptions of marketing research and increasing public participation in the research process.

Today, MRA is recognized as one of the leading organizations representing the marketing and opinion research profession.

Membership Breakdown
MRA’s membership is comprised of all segments of opinion and marketing research:

Research Companies 42%
Data Collectors 42%
Client Companies 11%
Related Services 4%
Other 1%