News

Marketing Research Association Launches CEO Special Interest Group (SIG)

February 08, 2010

(Glastonbury, Conn.): The Marketing Research Association (MRA) announced today the launch of the new CEO Special Interest Group (SIG). The CEO SIG is the first of three Special Interest Groups that the Association will be launching.

'MRA recognizes that C-level executives face unique demands and have distinct professional needs. We are committed to keeping this group connected with the recourses and services they need,' said Kristen Darby, MRA’s Interim CEO.

The CEO SIG is an interactive discussion and networking forum exclusively for C-level executives (CEOs, CFOs, COOs, business owners, presidents, etc.). Designed to improve communication among C-level executives, this virtual community offers a forum for exchanging ideas and allows participants to benefit from the experience, knowledge and wisdom of peers.

MRA has partnered and is proud to work with KL Communications and Itracks on this venture.

'We're extremely excited to have been selected along with Itracks for this important assignment. Providing strategic direction and administrative support for the MRA’s CEO SIG is a great opportunity and challenge. Recognizing the number of online forums currently available, our goal will be to provide an interactive, compelling environment for all members, regardless of their comfort level with social media. At the end of the day, this SIG needs to help its members better compete in the ever changing MR landscape,' Kevin Lonnie, CEO/Founder, KL Communications commented.

'We are pleased to be providing Populis, our online community platform, for the MRA CEO SIG. Being selected as the technology provider for a project of this caliber is an honor,' said Dan Weber, Itracks President and CEO. For more information or to view the CEO SIG visit www.mra-net.org.

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The Marketing Research Association is the leading and largest association of the survey and opinion research profession. It promotes, advocates and protects the integrity of the survey and opinion research profession and strives to improve respondent cooperation in opinion research which is a multi-billion dollar a year industry dedicated to providing valuable information to guide decisions of companies, individuals and others. For more information, visit www.mra-