Program Overview
Monday - Nov 1, 2010 |
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| 4:00 PM - 7:00 PM | Registration
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Tuesday - Nov 2, 2010 |
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| 7:00 AM - 7:00 PM | Registration
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| 7:00 AM - 8:00 AM | Breakfast
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| 8:00 AM - 12:00 PM | Business Leaders Forum
LaToya R. Lang, JD, MRA Jonathan Weselake, Covertmetrics Inc. |
Effective Data Visualization Course
Naomi B. Robbins, NBR |
Social Media Course
Eric Schwartzman, Schwartzman & Associates, Inc. |
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| 12:00 PM - 1:00 PM | Lunch in Expo
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| 12:30 PM - 1:00 PM | Membership Meeting
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| 1:00 PM - 2:00 PM | Keynote
Robert M. Groves, U.S. Census Bureau |
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| 2:00 PM - 2:30 PM | Expo Break
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| 2:30 PM - 3:45 PM | Business Leaders Forum
Kim Larson, PRC, Information Alliance |
Effective Data Visualization Course
Naomi B. Robbins, NBR |
Social Media Course
Eric Schwartzman, Schwartzman & Associates, Inc. |
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| 4:00 PM - 5:00 PM | Speed Networking
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| 5:30 PM - 6:30 PM | Newbie Social
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| 6:30 PM - 8:30 PM | The Celebration
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Wednesday - Nov 3, 2010 |
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| 8:00 AM - 5:30 PM | Registration
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| 8:00 AM - 9:00 AM | Breakfast in Expo
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| 9:00 AM - 10:00 AM | Keynote Panel: Separating the Wheat from the Chaff: The Nitty Gritty of Social Media Monitoring
Valery Miftakhov, McKinsey & Company Barry deVille, SAS Institute Christopher Ahlberg, Ph.D., Recorded Future Rob Key, Converseon Eric Schwartzman, Schwartzman & Associates, Inc. |
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| 10:00 AM - 10:45 AM | Expo Break
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| 10:45 AM - 11:45 AM | Keynote: Fact or Fiction About Today's Media Landscape: What Do You Know About Today's Media Consumer?
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| 12:00 PM - 1:00 PM | Lunch with a Twist
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| 1:15 PM - 2:15 PM | Julie Beth McFall, Ph.D, Best Buy |
Insights on Insights
Julian Cohen, Beam Global Spirits & Wine Inc. |
Physician Payments and Reporting Requirements in Healthcare Marketing Research: A Primer on U.S. State and Federal Legislation
Dan Fitzgerald, GfK Healthcare |
So What? The Implication of Consumer Perception on Product Optimization
Mona Baker Wolf, The Wolf Group |
| 2:30 PM - 3:30 PM | An Investigation into U.S. Consumers' Perceptions and Intentions Towards Travel to Mexico
Gregory Dunn, Ypartnership |
Call Center Best and Worst Practices from the Client’s Perspective
Kelly Sedemund, Mitchell International's AutocheX Division |
Customer Defection Research: Determining Why Customers Leave and What to do About It
Jacob Mays, Office Depot |
Tapping Into Your Enthusiasts to Conduct Research
Tim Cupp, Porsche Cars North America |
| 3:30 PM - 4:15 PM | Expo Break
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| 4:15 PM - 5:15 PM | Evaluating New Methods for Qualitative Research: Social Media and Online Platforms
Ed Erickson, Erickson Market Research Paul Rubenstein, Ph.D., Accelerant Research |
Illuminating Emotional Drivers of Consumer Behavior
Edward Chao, Emotion Mining Company |
LinkedIn is Dead, Long Live LinkedIn!
Sean Campbell, Cascade Insights Scott Swigart, Cascade Insights |
Proprietary Panel Power
Chris Moodhe, Guitar Center, Inc. |
Thursday - Nov 4, 2010 |
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| 8:00 AM - 1:00 PM | Registration
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| 8:00 AM - 9:00 AM | Breakfast in Expo
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| 9:00 AM - 10:00 AM | Buzz Session: Controlling the Sociable in Social Media: A Workplace Guide
LaToya R. Lang, JD, MRA |
Buzz Session: How Are You Improving Your Qualitative Technologies?
Joe Anderson, PRC, Lighthouse Research & Development, Inc. |
Buzz Session: Social Media Research Guidelines
Jim Longo, PRC, iTracks Annie Pettit, Conversition Strategies Patrick Glaser, MRA |
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| 10:00 AM - 11:00 AM | Expo Break
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| 11:00 AM - 12:00 PM | Keynote: ISO: Is it the Right fit for Me and My Company?
Owen Jenkins, Kadence International Peter Milla, CIRQ |
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| 12:15 PM - 1:15 PM | Awards Lunch
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