Program by PRC Category
Business
Wednesday
12:15-1:30
Contact Management and Lead Qualification
Speaker: Meg Ryan, PRC, Director of Client Development, Online Survey Solution
Wednesday
12:15-1:30
Quantitative Issues within Facility Management
Speaker: Joyce Rachelson, PRC, Dir. Marketing & Sales, Ocucom
Wednesday
12:15-1:30
Qualitative Facility Management & Supervision
Speakers: David Galloway, VP of Client Services, Galloway Research Service, Inc. & James Arcediano, VP of Operations, Taylor Research, Inc.
Wednesday
1:45-3:00
Prediction Markets for Concept Testing: A Case Study
Speaker: Jared Heyman, President, Infosurv, Inc.
Thursday
9:00-110:00
General Session
Multicultural Intelligence
Speaker: David Morse, President and CEO, New American Dimensions, LLC
Thursday
11:00-12:15
Using Relationship Theory to Build a Better Model of Consumer Behavior
Speaker: Kevin Schulman, Senior Vice President, TRGiSKY
Thursday
1:45-3:00
Global Inclusion and Diversity
Speaker: Bill McClelland, International Human Resources, QualComm
Thursday
3:45-5:00
Customer Engagement Tools: Almost-Free Marketing Mojo
Speaker: Lynn Hunsaker, Strategic Customer Experience Mentor, ClearAction LLC
Friday
10:15-11:30
Preserving and Increasing Liquidity during Trying Economic Times
Speaker: Tage Tracy, Owner & Principal, TNK and Associates
Friday
10:15-11:30
The Impact of Social Media on Product Development
Speaker: Thomas Malkin, President & Co-Founder, GeeYee Inc.
Friday
1:45-3:00
Adoption of Social Media for Marketing and Business Development
Speaker: Kristen Luck, President, Decipher & Dana Stanley, President, Operandi Group
Research
Wednesday
12:15-1:30
What's Changed in How We Design, Manage and Analyze Research?
Speaker: Alice Butler, PRC, Vice President, M/A/R/C Research
Wednesday
1:45-3:00
How Marketing Tactics Come to Life within the Physician-Patient Dialogue
Speakers: David Franke, Director, Insights & Analytics & Jim Hickey, Director, Client Services, Verilogue, Inc.
Wednesday
1:45-3:00
Regulation over the Horizon: Emerging Research Technology and Modes, Legal & Privacy Hurdles
Speaker: Howard Fienberg, Director, Government Affairs, MRA
Wednesday
1:45-3:00
Beyond Stereotypes - Marketing Without Condescension
Speaker: Carlos Garcia, President & CEO, Garcia Research
Wednesday
4:00-5:00
Keynote Session
Evolving Internal Relationships, Core Competencies and Research Methods to
Meet The Business Challenges in the Next Decade
Speaker: Reed Cundiff, Senior Director of Marketing Research, Microsoft
Thursday
11:00-12:15
From Bedrock to MROC (Marketing Research Online Communities) - An Evolution in Qualitative Research Practices
Speaker: Jane Mount, PRC, Executive Vice President and Director, Research Services, Digital Research, Inc.
Thursday
11:00-12:15
Perspectives from Creating an Online Hispanic Panel
Speaker: Patricia Graham, CMO & Executive Vice President, Knowledge Networks
Thursday
1:45-3:00
Beneath the Surface: Uncovering the Emotional Engagement of Consumers to Optimize Advertising
Speaker: Carl Marci, CEO, Innerscope Research
Thursday
11:00-12:15
State of the Client: Shifting Sands?
Speaker: Laura Totten, Global Market Intelligence Manager, Philips Oral Health Care
Thursday
1:45-3:00
Attracting the Hispanic Market: One-Size-Fits-All Approach vs Additional Segmentation
Speaker: Emilio Vargas, Co-Founder & President, Marketing Excellence
Thursday
1:45-3:00
Avoid the Doom and Gloom - Reduce Research Calories and Stay Fit at the Same Time!
Speaker: Manfred Bluemel, Ph.D., Sr. Market Research Manager, Amazon.com
Thursday
1:45-3:00
Journey Inside The ABC Studios Advisory Panel
Speaker: Karen Manne, Vice President, Research, Disney
Thursday
3:45-5:00
Soaring to New Heights - How Southwest Airlines is Leveraging Innovative Research Tools to Stay Connected with Customers and Remain at the Forefront of the Airline Industry
Speakers: Alissa Jaquish, Customer Insights Manager, Southwest & John Ouren, EVP & General Manager, Panel & Communities, MarketTools
Thursday
3:45-5:00
Stories from the Field: Lessons Learned and Insights Gleaned from Six Ethnographies with Latinos
Speaker: Rose Marie Garcia Fontana, Sole Proprietor, Garcia Fontana Research
Thursday
3:45-5:00
Using Mixed Modes to Create Broadly Representative Samples
Speaker: Gregg Kennedy, President, Survey Technology & Research & George Harmon, President, D.K. Shifflet & Associates
Friday
9:00-10:00
Accelerating Insight & Innovation through Social Networks
Speaker: Ned Winsborough, CI Manager, Consumer Networks, General Mills, Inc
Friday
10:15-11:30
The Hybrid Method: Tweaking the Tried and True to Streamline Processes with Accelerated Results
Speaker: Christina Wallunas, Research Manager, Coca-Cola, J. R. Venza, PRC, Managing Partner, & Jason Miller, PRC, Managing Partner, AnswerQuest
Friday
10:15-11:30
Survey Design and Methodology for US Hispanic Research
Speaker: Walter Menesus, President, Meneses Research
Legal
Wednesday
1:45-3:00
Regulation over the Horizon: Emerging Research Technology and Modes, Legal & Privacy Hurdles
Speaker: Howard Fienberg, Director, Government Affairs, MRA
Thursday
11:00-12:15
FMLA and Americans with Disabilities Act
Speaker: Mary Beth Hartleb, CEO, Prism HR Consulting Services, LLC