Keynote Session

Wednesday, November 4
4:00 - 5:00 p.m.

Evolving Internal Relationships, Core Competencies and Research Methods to
Meet The Business Challenges in the Next Decade

Speaker: Reed Cundiff, Senior Director of Marketing Research, Microsoft

 

PRC: 1 Contact Hour in Research

This session will discuss what Microsoft is doing in 2009 to evolve the corporate market research function, how to advance the quality of research conducted for corporate clients and how to leverage centralized market research functionality. Attendees will learn how the Microsoft central market research team is evolving its internal relationships, core competencies and research methods to meet the business challenges of the next decade.