Innovative Tools & Techniques

Learn positive changes in thinking, products or processes.  These tools or techniques will provide improvements in research design, respondent engagement, data collection, analysis or reporting. 

How Marketing Tactics Come to Life Within the Physician Patient Dialogue
David Franke, Director, Insights & Analytics & Jim Hickey, Director, Client Services, Verilogue, Inc.

Using Relationship Theory to Build a Better Model of Consumer Behavior
Kevin Schulman, Senior Vice President, TRGiSKY

How Disney Uses Online Communities
Karen Manne, Vice President, Research, Disney

Using Mixed Modes to Create Broadly Representative Samples
Gregg Kennedy, President, Survey Technology and Research & George Harmon, President, D.K. Shifflet & Associates

The Hybrid Method:  Tweaking the Tried and True to Streamline Processes with Accelerated Results
Christina Wallunas, Research Manager, Coca-Cola, J.R. Venza, Managing Partner, & Jason Miller, Managing Partner, AnswerQuest