The U.S. Hispanic Research Track

Focus on the future of marketing research among ethnic populations in the United States.  Each presentation will provide essential information or new methods for conducting research on these diverse communities. 

Beyond Stereotypes – Marketing Without Condescension
Carlos Garcia, President & CEO, Garcia Research

Survey Design and Methodology for US Hispanic Research
Walter Meneses, President, Meneses Research

Attracting the Hispanic Market: One-Size-Fits-All Approach vs Additional Segmentation
Emilio Vargas, Co- Founder & President, Marketing Excellence
Watch Emilio Vargas' video introduction

Perspectives from Creating an Online Hispanic Panel
Patricia Graham, CMO & Executive Vice President, Knowledge Networks

Stories from the field: Lessons learned and insights gleaned from six ethnographies with Latinos
Rose Marie Garcia Fontana, Sole Proprietor, Garcia Fontana Research