General Sessions

Multicultural Intelligence
David Morse, President and CEO, New American Dimensions, LLC

David will discuss his book Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity and Sexual Orientation. He will go over some of the tricks of the trade for marketing to Hispanic, African American, Asian and LBGT Americans and explain how including appropriate culture cues in advertising can build brand loyalty that will pay huge dividends. Attendees will learn eight basic rules that will guide them through the process of marketing as diversity becomes mainstream.

Accelerating Insight and Innovation through Social Networks
Ned Winsborough, CI Manager, Customer Networks, General Mills, Inc

Ned will discuss approaches to social network research. Attendees will gain understanding on opportunities to generate insights more quickly using these techniques. Attendees will also walk away knowing how innovation can be accelerated with social networks.

Adoption of Social Media for Marketing and Business Development
Kristin Luck, President, Decipher & Dana Stanley, President, Operandi Group

Researchers are being called on to measure the impact of Facebook, Linked-in and Twitter- but are we taking the advice we are giving to our clients? To what extent is the marketing research community using these tools for its own business development efforts? These questions will be answered and many more as Kristin and Dana share the results of a new survey among market researchers measuring the adoption of social media for marketing and business development. The survey measures adoption across multiple countries and many types of research professionals and organizations.