Emerging Technology

Discover the technological advances that will break new ground in the field of marketing research.  These technologies may change the way we currently design research studies, engage respondents, gather data, analyze results or report our research findings.

Prediction Markets 101: Tapping the Wisdom of Crowds to Predict the Future
Jared Heyman, President, Infosurv

From Bedrock to MROC (Marketing Research Online Communities) – An Evolution in Qualitative Research Practices
Jane Mount, Executive Vice President & Director, Research Services, Digital Research, Inc.

Beneath the Surface: Uncovering the Emotional Engagement of Consumers to Optimize Advertising
Carl Marci, CEO, Innerscope Research

Soaring to New Heights- How Southwest Airlines is Leveraging Innovative Research Tools to Stay Connected with Customers and Remain at the Forefront of the Airline Industry
Alissa Jaquish, Customer Insights Manager, Southwest, John Ouren, EVP & General Manager, Panel & Communities, MarketTools

The Impact of Social Media on Product Development
Thomas Malkin, President & Co-Founder, GeeYee, Inc.