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Techniques and Technologies for the Improvement of Online Data Quality Date: Tue, Nov 17, 2009 Time: 1:00 PM EST- 2:00 PM EST Medium: Archived Webinar Research Category: Speaker: Peter Milla, Keith Price & Craig Stevens, PRC: 1 Contact Hours in Marketing Research or Legal Session Description: For nearly 5 years, the research industry has seen a focus on improving online sample quality, with clients being significantly engaged for the past 3 years. Much effort has been devoted to addressing the problem and a set of tools and techniques has emerged. Most research companies are adopting these tools and techniques with varying levels of adoption maturity. This presentation will address those tools and techniques, including new technology are being applied to enhance quality: - Best practices in respondent recruitment and management - Best practices in survey implementation - Best practices in the management of privacy and personally identifiable information -PII).

Techniques and Technologies for the Improvement of Online Data Quality

Date: Tue, Nov 17, 2009
Time: 1:00 PM EST- 2:00 PM EST
Medium: Archived Webinar
Research Category:

Speaker: Peter Milla, Keith Price & Craig Stevens,
PRC: 1 Contact Hours in Marketing Research or Legal

Session Description: For nearly 5 years, the research industry has seen a focus on improving online sample quality, with clients being significantly engaged for the past 3 years. Much effort has been devoted to addressing the problem and a set of tools and techniques has emerged.

Most research companies are adopting these tools and techniques with varying levels of adoption maturity. This presentation will address those tools and techniques, including new technology are being applied to enhance quality:

- Best practices in respondent recruitment and management

- Best practices in survey implementation

- Best practices in the management of privacy and personally identifiable information -PII).