Now what? The steps to determining our own company strategy

Friday, February 12, 2010
11:20 am- 12:15 pm

Merrill Dubrow, President & CEO, M/A/R/C Research

During this engaging session Merrill Dubrow will take the last 48 hours of presentations and connect the dots. He will make sure that those presentations translate into learnings. During this session Dubrow will answer questions like: Now what? Where do I start? What do I need to do? He will personalize it for the audience which will allow everyone to hit the ground running when they return to their office. Get ready for a fast paced presentation with a number of surprises.


Attendees will learn:

  1. Take what was learned from the Summit and start to put that knowledge into a working plan.
  2. Be able to look at things a little different.
  3. Find ways to motivate yourself to make things happen.

PRC: 1 Contact Hour Business

Speaker Profile
As an industry leader, Merrill Dubrow is known for his commitment to supporting the continuous development of marketing research by nurturing new talent and pioneering new methods for meeting the paramount challenges of the industry today. He was on MRA's Board of Directors for six years and he currently is on the advisory boards for the University of Texas at Arlington, the University of Georgia, the University of Wisconsin, and Baylor University. He has served as President of the AMA Boston Chapter and Co-chaired two AMA Leadership Summits. In addition, he is a sought after speaker for industry conferences including AMA, CMOR, CASRO as well as universities including Northeastern University, Boston University, Emory University, Hofstra University, and the University of Pennsylvania. Merrill also authors The Merrill Dubrow Blog, which he started in August 2006.

Prior to taking the leadership role at M/A/R/C, Merrill served as senior vice president of client development at Harris Interactive's Service Bureau where he led his team to achieve superior levels of excellence in client service and set new records for the company. Before joining M/A/R/C, he held positions with Elrick & Lavidge, Phone Lab Research, CRC Information, Quick Test and BizRate.com throughout his 25+ years in the industry.