General Session
Thursday, June 9
9:00 - 10:00 a.m.
McDonald's: Leading with Ethnic Insights
Adenia Cooper, Group Project Manager, McDonald's Corporation
PRC: 1 Contact Hours in Business
The importance and awareness of understanding ethnic diversity in consumer research, marketing, strategic planning, product development and brand building is growing. Years ago, McDonald's adopted a multicultural approach to driving business results. This presentation provides a high level overview of McDonald's philosophy of leading with ethnic insights.