Convince Your Boss (Or Yourself)
You Need To Attend
The ONE Market Research Conference
In these challenging times, marketing research professionals of all levels and specialties need exposure to new thoughts, ideas and solutions. There is ONE market research conference that will inspire and energize you and your staff to succeed in 2010 and beyond - MRA's Annual Conference & Expo. With deeper consideration being given to travel and training budgets, we understand that regardless of the merits of a conference, you might need to justify the expense. If you need help convincing your boss (or yourself) that this Conference is a can't miss event, here are some tips:
- Interactive and Informative Education from Industry Leaders: Discover and implement new ideas that deliver results by participating in innovative sessions led by speakers from Forrester Research, McDonalds, Liz Claiborne, Inc., Reebok, Wendy's International, Inc., Pfizer Nutrition, Terlato Wines International, Kinetic Concepts, Inc., Hill-Rom, Ogilvy & Mather, NBC Universal, Chadwick Martin Bailey, Peanut Labs, Aflac and many more.
- Return with New Ideas and Solutions on how to do your job better and increase your organization's ROI. If everyone who attends the Conference identifies in advance specifically what they want to bring back to the organization, the return on the investment will skyrocket!
- Gain New Leads, Business Prospects and Opportunities by networking with the entire profession.
- Gain Exposure to Cutting-Edge Products, Services and Technology through the EXPO.
- Share the Insights You Gained During the Conference with your co-workers when you return to work. Be prepared to deliver a short presentation and Q&A to your colleagues to share what you learned. That way, everyone benefits from those who attended.
- Conference Material May Be Shared with your colleagues after the Conference, including the PowerPoint presentations from all the sessions. What a great way to keep the learning going after the event.
Working to Maintain Your PRC? Remember, Conference is a great way to earn up to 10.5 PRC contact hours and is less expensive than registering for separate conferences. It also requires less time away from the office.
Other helpful information to show the value of attending MRA's Annual Conference & Expo:
- Article on how to calculate ROI of the conference
- Justification letter for your supervisor
- Cost Comparison


